This lung cancer awareness stunt makes the most of the fact that during the cold winter months, people are more prone to contracting colds, coughs, the flu and other illnesses. Boehringer UK and the Roy Castle Lung Cancer Foundation put together a stunt that involved a man coughing on a public train, which quickly turned into a musical group effort with the help of members of the Beatbox Collective.
As well as enlivening a few morning commutes, the stunt is intended to remind people that "sometimes, a cough is more than just a cough."
While it's common to see people coughing a lot more as the temperature drops, this publicity stunt cleverly communicates that a persistent cough is one of the most telling signs of lung cancer.
Beatboxing Healthcare Stunts
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