The Highlighter Cannabis Oil Vaporizer is for Discerning Smokers

 - Dec 1, 2015
References: pavementsf & lovelypackage
The decriminalization of marijuana has been happening over the course of many years but has been culminating over the past year or so with laws becoming less stringent; the Highlighter Cannabis Oil Vaporizer is an example of how culture is adapting to the idea of people smoking it without prejudice.

The branding of the Highlighter Cannabis Oil Vaporizer was created by Pavement as a more sophisticated approach to how medical marijuana users utilize the substance. Pavement was looking to satisfy the client Bloom Farm's preference to remain true to their original clients, while opening up the possibilities to other consumers. They explain, "Bloom Farms sought a look would not alienate the core "stoner" customer, but the quality of the brand and packaging would allow a mom, for example, to feel comfortable trying this type of product for the first time."