The medical industry turns to youth-centric campaigns
Implications - In an effort to shed its cold, clinical image, the medical industry has turned to campaigns that inject a fun, millennial-friendly sensibility into marketing. Whether through the use of entertainment, social media or satire, this approach seeks to bring preventative care to the forefront of youth consciousness. Though carefree at first glance, the progression of medical marketing speaks to the importance of reaching younger generations.
Workshop Question - How relatable is your brand's image compared to competitors? If you were to make that your brand's defining differentiation, how would that change your current messaging?
Trend Themes
1. Youth-centric Marketing - The medical industry is beginning to employ millennial-friendly campaigns to connect with younger generations about preventative care.
2. Shock Campaigns - The use of bold and controversial imagery and messaging in medical advertising is becoming more popular as a way to get people's attention and encourage preventative care.
3. Interactive Stunts - Publicity stunts that engage the public in creative ways are being employed to raise awareness and drive engagement around important health issues.
Industry Implications
1. Healthcare - As the medical industry shifts toward more youth-friendly and engaging marketing techniques, there is a growing need for innovative solutions that can help providers connect with new patient demographics.
2. Marketing - The shift towards bold, interactive campaigns in the medical industry presents a disruptive innovation opportunity for marketing professionals to develop creative new ways to connect with audiences across a range of industries.
3. Public Health - The rise of shock campaigns and interactive publicity stunts around important health issues highlights a growing need for innovative solutions in the public health space, particularly around raising awareness for preventative care and early detection.
4 Featured, 34 Examples:
167,244 Total Clicks
Date Range:
Jan 15 — Dec 15
Trending:
Mild
Consumer Insight Topics:
