Koikeya is a Japanese potato chip company known for manufacturing a variety of wacky flavors from avocado cream cheese to truffle and orange, but now it is branching into new territory by creating potato chips specifically for breakfast.
Two new additions to the company's potato chip snack line include a peach and banana flavor, as part of an initiative to make potatoes a breakfast staple capable of rivaling rice, bread and granola. When developing these unusual breakfast chips, Koikeya thought of them more like a pancake or a granola and paired them with the best fruit flavors.
Since not everyone likes sitting down to eat breakfast first thing after rising, these unusual chips could be the perfect product for consumers who want to fill up in the morning on the go.
Key Themes Behind This Trend
- Breakfast Chips
- Creating potato chips specifically for breakfast presents a disruptive innovation opportunity in the snacking industry.
- Fruit-flavored Snacks
- Developing unusual fruit-flavored potato chips opens up possibilities for innovation in the snack food sector.
- On-the-go Breakfast Options
- Offering breakfast chips as a convenient and portable breakfast alternative provides an opportunity to disrupt the breakfast food market.
Where This Applies
- Snack Food
- Introducing fruit-flavored potato chips for breakfast creates a disruptive innovation opportunity within the snack food industry.
- Breakfast Food
- Positioning potato chips as a viable breakfast option presents a disruptive innovation opportunity in the breakfast food market.
- Convenience Food
- Creating on-the-go breakfast chips caters to consumer demand for convenient breakfast options, disrupting the convenience food industry.
