While many retailers offer programs where you can return empty packaging to receive deals or free merchandise, Nestle is doing things a little differently with their KitKat tickets. In Northern Japan, people can now pay for the train using KitKat chocolate bar wrappers.
This interactive initiative is part of Nestle's efforts to increase tourism in the Sanriku area, which was devastated by the 2011 tsunami and earthquake. Nestle teamed up with the Sanriku rail company to offer special discounted KitKats that are less expensive than standard train tickets. The KitKat tickets will be launched this month and will be valid until May 2015.
In addition to this unusual payment method, two train cars and two train stations will be decorated with pink cherry blossom paintings to symbolize hope.