Equally matched chocolate and wine pairings are commonly served at tastings, but the confectionery treats involved are generally quite gourmet.
Since inexpensive chocolate bars are much more accessible and affordable, especially around the time to go trick-or-treating for Halloween, amNewYork curated a guide on which popular candy bars to pair with different wine types. Some of these unusual chocolate and wine pairings suggest combining Kit Kat and pinot noir, candy corn and white wine or sweet tarts and champagne.
The explosion of foodie culture is causing the mainstream to become more open-minded in adopting unusual flavor combinations and pairings, especially when it comes to mashing up comforting food and drinks that are already beloved by the public.
What Makes This Trend Stand Out
- Accessible Candy-wine Pairings
- Creating accessible candy and wine pairings presents an opportunity for companies to market to a wider audience.
- Inexpensive Food and Wine Pairings
- Developing inexpensive food and wine pairings presents an opportunity for companies to appeal to a more budget-conscious market while still maintaining a level of sophistication.
- Unusual Flavor Combinations
- The rise of foodie culture creating more open-minded customers presents an opportunity for companies to experiment with unusual flavor combinations in their products.
Sectors Adopting This
- Candy Companies
- Candy companies can take advantage of the trend by promoting candy pairings with different wine types.
- Wine Companies
- Wine companies can cater to a wider audience by promoting wine pairings with more accessible and inexpensive candy options.
- Food and Beverage Marketing
- Marketing firms in the food and beverage industry can create campaigns around the unusual flavor combinations trend, appealing to adventurous customers.
