Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cannabis
Couture
High fashion products and accessories illuminate a new cannabis consumer.
4.6
Trend score
Trend
What is the Cannabis Couture trend?
Cannabis Couture: As the cannabis legalization movement continues to spread in North America, high fashion products and accessories designed for discretion are helping to redefine the industry. Related to an emerging consumer colloquially referred to as the "stiletto stoner," such stylish products seek to elevate the lifestyle for recreational users who find the stereotypical branding unrelatable. This progression speaks to the changing attitude toward recreational cannabis, as well as how lifestyle interests can transcend demographic stereotypes in modern marketing.
Trend themes
Themes within the Cannabis Couture trend
Three behaviours holding the trend together01
Stylish Cannabis Products
The emerging consumer colloquially referred to as the 'stiletto stoner' seeks to elevate the lifestyle for recreational users who find the stereotypical branding unrelatable.
02
Discreet Cannabis Consumption
High fashion products and accessories designed for discretion are helping to redefine the cannabis industry.
03
Design-focused Cannabis Products
Design-focused products are aimed at rewriting the aesthetic experience and therefore perception of cannabis smoking and recreational smokers.
Industry implications
What the Cannabis Couture trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The fashion industry can cater to the emerging consumer market of 'stiletto stoners' seeking stylish and discreet cannabis products.
For
Design Industry
There is a growing market for design-focused cannabis products, which presents opportunities for designers and creatives to innovate in this space.
For
Hospitality Industry
Upscale cannabis dispensaries like Minerva Canna Group present opportunities for the hospitality industry to provide sophisticated, high-end experiences for cannabis consumers.
Workshop question
Is there a growing consumer trend that your brand could capitalize on? If so, how would you do it?
Trend signals
Trend signals for Cannabis Couture
Trend score 4.6 out of 10, from popularity 63%, activity 66%, freshness 8%.
Popularity63%
Activity66%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
South America
Evidence
Examples of the Cannabis Couture trend
6 featured examples from Apr 13, 2015 to Aug 4, 2016CategoryArt & Design
Asymmetrical Glass Pipes
The 'Balance Pipe' Applies Design Principles to Cannabis Culture
The 'Balance Pipe' introduces an opportunity for designers and manufacturers in the cannabis accessory industry to create products with innovative and minimalistic designs.
CategoryLifestyle
Elegant Cannabis Dispensaries
This Albuquerque Dispensary Puts a New Spin on Pot Branding
Design firms specializing in creating stylish and elegant spaces for cannabis dispensaries.
CategoryArt & Design
Cannabis Compartment Clutches
Annabis Makes Clutches with a Hidden Aroma-Locking Compartment
Fashion accessory companies can explore the market for discreet and stylish bags with hidden compartments, specifically designed for carrying cannabis.
CategoryArt & Design
Designer Copper Rolling Trays
This Copper Rolling Tray Elevates the Smoking Aesthetic
The smoking accessories industry can explore innovative designs and high-end products to cater to consumers looking for aesthetic and luxurious experiences.
CategoryArt & Design
Design-Minded Cannabis Websites
The Tetra Site Features an Elegant Minimalist Design
The cannabis industry can reposition itself and market to a more sophisticated audience through the design of minimalist and luxury products and platforms.
CategoryArt & Design
Edible Cannabis Product Packaging
Snoop Dogg and Pentagram are Creating Colorful Food Designs
The cannabis industry can benefit from hiring graphic design, packaging design, and branding agencies to develop visually appealing and easy-to-use packaging for their edible prod…
