High fashion products and accessories illuminate a new cannabis consumer
Implications - As the cannabis legalization movement continues to spread in North America, high fashion products and accessories designed for discretion are helping to redefine the industry. Related to an emerging consumer colloquially referred to as the "stiletto stoner," such stylish products seek to elevate the lifestyle for recreational users who find the stereotypical branding unrelatable. This progression speaks to the changing attitude toward recreational cannabis, as well as how lifestyle interests can transcend demographic stereotypes in modern marketing.
Workshop Question - Is there a growing consumer trend that your brand could capitalize on? If so, how would you do it?
Trend Themes
1. Stylish Cannabis Products - The emerging consumer colloquially referred to as the 'stiletto stoner' seeks to elevate the lifestyle for recreational users who find the stereotypical branding unrelatable.
2. Discreet Cannabis Consumption - High fashion products and accessories designed for discretion are helping to redefine the cannabis industry.
3. Design-focused Cannabis Products - Design-focused products are aimed at rewriting the aesthetic experience and therefore perception of cannabis smoking and recreational smokers.
Industry Implications
1. Fashion Industry - The fashion industry can cater to the emerging consumer market of 'stiletto stoners' seeking stylish and discreet cannabis products.
2. Design Industry - There is a growing market for design-focused cannabis products, which presents opportunities for designers and creatives to innovate in this space.
3. Hospitality Industry - Upscale cannabis dispensaries like Minerva Canna Group present opportunities for the hospitality industry to provide sophisticated, high-end experiences for cannabis consumers.
6 Featured, 44 Examples:
254,041 Total Clicks
Date Range:
Apr 15 — Aug 16
Trending:
Warm
Consumer Insight Topics:
