Consumers make their own paper advent calendars for the holidays
Implications - As brands continue to expand their advent countdown calendar offerings to include any number of goods, consumers are drawn to low-fuss, homemade versions that offer simplicity. Showcasing the common contemporary uses for paper crafting, the emergence of such projects in the mainstream highlights an interest in personalized, unbranded goods. This progression speaks to the consumer desire for authenticity during a typically consumerist season that is achieved through DIY projects and homespun holiday decor.
Workshop Question - How can your brand not only participate in, but simplify traditional rituals?
Trend Themes
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DIY Advent Calendars — As consumers prefer customized and unbranded products, brands can leverage the DIY trend and create kits that allow customers to create their own unique advent calendars, with personalized designs and varying themes.
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Minimalist/scandinavian Style Decor — As minimalist and Scandinavian style decor grows in popularity, brands can create advent calendars that reflect these designs. Using simplicity as a key component, they can offer unique, color-themed calendars to attract those with more streamlined tastes.
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Alternative Advent Calendar Materials — With a growing desire for personalized and even eco-friendly products, brands can innovate by using alternative materials to create their advent calendars such as food or repurposed materials like branches, spindles or recyclable materials.
Industry Implications
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Arts and Crafts Supplier Industry — As the demand for homemade items grows, the Arts and Crafts Supplier industry can offer customers the necessary supplies to create personalized advent calendars, while also offering tutorials and workshops to increase consumer engagement and education.
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Retail Industry — As the popularity of DIY advent calendars grows, retailers can offer consumers the option to personalize their advent calendars through kits or pre-made calendars with customizable designs and themes, while also offering additional customization options.
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Sustainability Industry — As the use of alternative materials becomes increasingly important to many consumers, those in the Sustainability industry can create brands centered around eco-friendly advent calendars that feature recyclable components or edible alternatives, such as organic chocolate or fair trade tea.
5 Featured, 27 Examples:
225,848 Total Clicks
Date Range:
Aug 14 — Dec 15
Trending:
Average
Consumer Insight Topics:
