Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Advent
DIY
Consumers make their own paper advent calendars for the holidays.
2.9
Trend score
Trend
What is the Advent DIY trend?
Advent DIY: As brands continue to expand their advent countdown calendar offerings to include any number of goods, consumers are drawn to low-fuss, homemade versions that offer simplicity. Showcasing the common contemporary uses for paper crafting, the emergence of such projects in the mainstream highlights an interest in personalized, unbranded goods. This progression speaks to the consumer desire for authenticity during a typically consumerist season that is achieved through DIY projects and homespun holiday decor.
Trend themes
Themes within the Advent DIY trend
Three behaviours holding the trend together01
DIY Advent Calendars
As consumers prefer customized and unbranded products, brands can leverage the DIY trend and create kits that allow customers to create their own unique advent calendars, with personalized designs and varying themes.
02
Minimalist/Scandinavian Style Decor
As minimalist and Scandinavian style decor grows in popularity, brands can create advent calendars that reflect these designs. Using simplicity as a key component, they can offer unique, color-themed calendars to attract those with more streamlined tastes.
03
Alternative Advent Calendar Materials
With a growing desire for personalized and even eco-friendly products, brands can innovate by using alternative materials to create their advent calendars such as food or repurposed materials like branches, spindles or recyclable materials.
Industry implications
What the Advent DIY trend means for industry
Where the trend changes the playbookFor
Arts and Crafts Supplier Industry
As the demand for homemade items grows, the Arts and Crafts Supplier industry can offer customers the necessary supplies to create personalized advent calendars, while also offering tutorials and workshops to increase consumer engagement and education.
For
Retail Industry
As the popularity of DIY advent calendars grows, retailers can offer consumers the option to personalize their advent calendars through kits or pre-made calendars with customizable designs and themes, while also offering additional customization options.
For
Sustainability Industry
As the use of alternative materials becomes increasingly important to many consumers, those in the Sustainability industry can create brands centered around eco-friendly advent calendars that feature recyclable components or edible alternatives, such as organic chocolate or fair trade tea.
Workshop question
How can your brand not only participate in, but simplify traditional rituals?
Trend signals
Trend signals for Advent DIY
Trend score 2.9 out of 10, from popularity 35%, activity 42%, freshness 8%.
Popularity35%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
South America
Evidence
Examples of the Advent DIY trend
5 featured examples from Aug 9, 2014 to Nov 30, 2015CategoryArt & Design
DIY Advent Calendars
This Advent Calendar Branch is a Stylish and Fragrant Holiday Alternative
Craft and DIY industry can capitalize on the trend of DIY advent calendars by offering supplies and tutorials to help consumers create their own personalized holiday decor.
CategoryArt & Design
Minimalist Christmas Countdowns
This Cute Advent Calendar Craft is a Festive Use of Paper Bags
Providing tools, materials, and inspiration for individuals to create their own advent calendars and holiday decorations.
CategoryArt & Design
DIY Advent Calendars
This Easy to Make Craft Makes Counting Down to Christmas More Beautiful
DIY advent calendars present an opportunity for craft companies to provide printable templates and supplies for customers to create their own custom calendars.
CategoryArt & Design
Hand-Painted Advent Calendars
This DIY Watercolor Calendar Can Be Made Any Time of the Year
Arts and crafts businesses can explore offering DIY advent calendar kits and other watercolor crafts.
CategoryArt & Design
DIY Advent Calendar Bunting
This Homemade Advent Calendar Garland is Festive and Celebratory
Craft and DIY industry can capitalize on the demand for DIY advent calendar crafts and kits.
