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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Advent DIY

Consumers make their own paper advent calendars for the holidays

Implications - As brands continue to expand their advent countdown calendar offerings to include any number of goods, consumers are drawn to low-fuss, homemade versions that offer simplicity. Showcasing the common contemporary uses for paper crafting, the emergence of such projects in the mainstream highlights an interest in personalized, unbranded goods. This progression speaks to the consumer desire for authenticity during a typically consumerist season that is achieved through DIY projects and homespun holiday decor.
Workshop Question — How can your brand not only participate in, but simplify traditional rituals?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 27 Examples:
190,287 Total Clicks
Date Range:
Aug 14 — Dec 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

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