Trend cluster
Category

Architectural
Greenery

Plants are creatively integrated into modern spaces for aesthetic intrigue.

Playground-Inspired Green OfficesPlant-Covered Office PodsContemporary Industrial MarketsAsymmetrical Garden ResidencesCountryside Cookery Interiors

Trend

What is the Architectural Greenery trend?

Architectural Greenery: Offering more than just therapeutic benefits, modern greenery is serving to provide a contemporary aesthetic element in modern offices and residences. Creatively blending gardens and plants into office decor and furniture, designers are not only creating a unique focal point, but they're also redefining greenery as something more imaginative.

Trend themes

Themes within the Architectural Greenery trend

Three behaviours holding the trend together
01

Greenery-Inspired Design

Designers are creatively integrating greenery into modern spaces, providing a contemporary aesthetic element.

02

Indoor-outdoor Connection

Modern homes and commercial spaces are featuring gardens and green spaces both indoors and outdoors, blurring boundaries between interior and exterior spaces.

03

Vertical Gardens

Vertical gardens and other unique ways of incorporating plants into interior design are becoming popular, providing opportunities for sustainable design concepts.

Industry implications

What the Architectural Greenery trend means for industry

Where the trend changes the playbook
For

Interior Design

Interior designers can create unique, modern spaces by creatively integrating greenery into their designs.

For

Real Estate

Developers can incorporate gardens and green spaces into their properties to create a more sustainable and aesthetically pleasing living environment.

For

Restaurant Design

Restaurants can incorporate green spaces, such as vertical gardens, to provide their customers with fresh ingredients while also enhancing the dining atmosphere.

Workshop question

What are the emerging counter-trends to modern consumer lifestyles that you can leverage to spark curiosity?

Trend signals

Trend signals for Architectural Greenery

Trend score 3.8 out of 10, from popularity 41%, activity 65%, freshness 8%.

Popularity41%
Activity65%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America