Subscription Boutique

E-commerce subscription services create a brick-and-mortar presence

Implications - In order to provide a physical shopping experience for subscribers of online services, many subscription-based e-commerce brands are extending their presence with physical retail locations. In addition to providing an opportunity for customers to interact with the brand face-to-face, such brick-and-mortar extensions also allow consumers to experience the product first-hand therefore influencing direct sales. Overall, this progression speaks to the need for brands to create a joint online-offline retail experience that focuses on brand engagement and product education.
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Jul 14 - Jan 16
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Featured Examples
Recipe-Based Grocery Stores - This Store Will Allow Shoppers to Buy Recipe Kits and Ingredients
SCORE 7.5
Warm 47,825 Clicks Pub: Jun 20, 15
Recipe-Based Grocery Stores
This Store Will Allow Shoppers to Buy Recipe Kits and Ingredients
‘Pantry’ is a new kind of supermarket that will offer customers pre-portioned recipe kits so that they can make perfect meal at home. While there are a number of online subscription... [More]
Digital Wine Club Showrooms - Club Francais Du Vin Launched Its First 'Store-to-Web' Concept
SCORE 6.3
Warm 2,344 Clicks Pub: Nov 10, 15
Digital Wine Club Showrooms
Club Francais Du Vin Launched Its First 'Store-to-Web' Concept
Club Francais Du Vin is a digital wine club that recently tapped agency Generous to create a store-to-web concept to introduce consumers to the e-commerce business. The results are a luxurious,... [More]
Beauty Subscription Shops - Birchbox's Subscription Service Experience Now Takes the Form of a Shop
SCORE 6.1
Warm 6,627 Clicks Pub: Jul 10, 14
Beauty Subscription Shops
Birchbox's Subscription Service Experience Now Takes the Form of a Shop
If you’re a fan of Birchbox’s subscription service, another way to get at its products is the new retail shop in SoHo that will open its doors this Friday. The New York Birchbox shop... [More]
Celebrity Activewear Shops - Fabletics by Kate Hudson Will Soon Open Its First Retail Store
SCORE 5.2
Warm 897 Clicks Pub: Nov 11, 15
Celebrity Activewear Shops
Fabletics by Kate Hudson Will Soon Open Its First Retail Store
While Fabletics by Kate Hudson is currently only available to consumers through online channels and subscription-based services, the activewear brand will be opening its first-ever brick-and-mortar... [More]
Editorial Subscription Shops - The magCulture Brick-and-Mortar Store Recently Opened in London
SCORE 2.8
Mild 574 Clicks Pub: Jan 5, 16
Editorial Subscription Shops
The magCulture Brick-and-Mortar Store Recently Opened in London
Launched in 2006 by Jeremy Leslie, magCulture is an editorial subscription service that recently opened up its first brick-and-mortar location in London. The intriguing move forward by magCulture... [More]
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