The Birchbox Beauty Hacks column aims to merge cosmetic queries with science. Specific studies and gathered data are applied here in an effort to get down to key beauty questions, delivering sound and informative advice to readers.
Among the questions asked by the Birchbox team is how many swipes can a single lipstick product put out? To begin, the team took the size of women's lips as a starting point, measuring approximately 55mm in length on average.
Four different tubes of lipstick were then tested, striping them incessantly for hours on sheets of paper. At the sum of the study, it was found that most products lasted for 293 swipes, durable output by most measures.
What's Driving This Trend
- Lipstick Longevity
- Developing longer lasting lipstick products could be a game-changer for the beauty industry.
- Cosmetics Data Analysis
- Using scientific studies and data analysis to answer common questions in the beauty industry can provide a competitive edge for companies.
- Consumer Testing
- Conducting consumer testing to better understand product usage can help companies identify areas for improvement and create products that better meet customer needs.
Who This Affects Most
- Beauty
- The beauty industry can leverage scientific testing and consumer feedback to create longer-lasting lipstick products that better meet customer needs.
- Cosmetics
- Improving lipstick longevity through new formulations or application techniques could be a disruptive innovation opportunity for cosmetics companies.
- Consumer Goods
- More detailed testing and analysis of commonly used products, such as lipstick, could lead to the creation of more durable and effective products across the consumer goods industry.
