This Starbucks location in Upper St. Martin’s Lane in London not only specializes in upscale coffee, but offers consumers a more welcoming and personalized brand experience. The space's open concept layout is meant to encourage stronger interactions between Starbucks and its consumers, giving them a behind-the-scenes look at how coffee and food is carefully prepared.
Unlike typical locations, this one does not include a cashier but is replaced by a designated greeter. This welcome step is either followed by an offer to sit and relax, or grab a quick coffee for takeout. Customers are encouraged to walk around and are able to order food or drinks through a handheld device, eliminating the need to stand in line. Apart from upscale coffee, this Starbucks location offers a menu of freshly prepared foods available throughout the day. After 4pm, the store offers a curated menu of wine and craft beers.