Those looking for a little more swagger when it comes to their activewear may want to take a look at the Fabletics x Stash collection. Part of the larger August 2015 line, it features the designs of New York graffiti legend Stash, who happened to exhibit his first pieces of artwork alongside Keith Haring and Basquiat. Not only does it feature a classic graffiti print, there is also a more abstract 'wavy print' for those looking to make a more subtle reference to the art form.
The Fabletics x Stash collection specifically includes the Kenyon tank, Salar pant (available in both a crop and capri length) and Doon sports bra. Debuting on August 1, the Fabletics x Stash collection has an urban vibe that will bring a rejuvenated energy to workouts.
What Makes This Trend Stand Out
- Graffiti-inspired Activewear
- Opportunity to collaborate with well-known graffiti artists to create unique and trendy activewear collections.
- Artistic Print Lucent Activewear
- Opportunity to design activewear with artistic prints that could appeal to consumers seeking creative, unique and standout workout outfits.
- Street Art-infused Performance Clothing
- Opportunity to infuse street art elements into performance clothing that could inspire confidence, grit, and toughness among fitness enthusiasts.
Sectors Adopting This
- Athletic Apparel
- Athletic apparel companies could partner with street artists or designers to create edgy, urban-inspired activewear collections.
- Fashion Retail
- Fashion retail companies could explore the potential of graffiti and street art-inspired clothing to attract consumers with a unique and bold fashion sense.
- Art and Design Industry
- Art and design firms could expand their reach by collaborating with activewear companies to create collections that blend art and fashion in new and exciting ways.
