Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Ruffian Birchbox Vote Calls Upon Facebook for Votes

 - Mar 6, 2013
References: ruffian & refinery29
The Ruffian Birchbox is set to launch come September. Its release has been delayed due to the social media competition that is now underway. While the Ruffian label has already unveiled its line of lipstick, it is conducting a survey via Facebook that will dictate its coming collection of nail polish.

Ruffian is asking Facebook users to vote for their favorite lacquers. Three chosen colors will be included in the Birchboxes, based on the online responses received. Participants now have the chance to vote on the Venus in Fur, Hedge Fund, Lady Alabaster, Fox Hunt and Delirium Shades, products that are certainly hard to choose from given their current appeal. The brand's preoccupation with its customers will contribute to the success of the products.