Fabletics, a line of activewear designed by Kate Hudson, has released its latest collection focusing on mesh fitness fashion. Perfect for the upcoming heat of the summer season, mesh not only helps keep people cool, but adds a lot of stylish texture to traditional gear. The peeks of skin are also very sexy -- which is something that will appeal to women who want to continue looking good even when out of the gym setting.
Some of the key mesh fitness fashion pieces are a pair of Rohodes Crop tights that wrap the material around the upper part of the legs as well as a simple Tristan Tank that could easily be worn for other occasions. June will see the release of the Bristol Short and Sicily Top, which add a tropical print to the mix.
Key Themes Behind This Trend
- Mesh Fitness Fashion
- Opportunity for activewear companies to incorporate mesh material into their designs for added style and comfort.
- Peeks of Skin
- Disruptive innovation opportunity for activewear companies to create sexy yet functional workout clothes.
- Tropical Prints
- Incorporating tropical prints into activewear designs offers a fresh take on traditional workout clothes.
Where This Applies
- Activewear
- Incorporating new materials like mesh and prints offer unique selling points for activewear brands.
- Fashion
- Activewear brands can leverage fashion trends to create functional yet stylish workout clothes for consumers.
- Retail
- Retailers can capitalize on the growing trend of mesh fitness fashion by stocking activewear collections that incorporate the trend.
