Category
Tech
Delegated Interfaces
Trend cluster
Category
Techified
Tradition
Consumers update their traditions with tech-centric holiday innovations.
3.0
Trend score
Trend
What is the Techified Tradition trend?
Techified Tradition: The modern consumer not only relies on technology, but considers it a form of play as well. Understanding this, many brands are offering holiday products that combine the fun and familiarity of tradition with the novelty of cutting-edge technology. This progression not only speaks to the importance of modernizing traditions, but also points towards the rising level of intimacy between consumers and their devices.
Trend themes
Themes within the Techified Tradition trend
Three behaviours holding the trend together01
Mixing tradition with tech
Consumers have shown interest in modernizing old traditions through technological innovation, creating opportunities for companies to satisfy nostalgic cravings while offering novel experiences.
02
Tech-infused decorations
Companies are incorporating technology into holiday decorations, providing unique and interactive experiences for consumers and opening up opportunities for innovation in the holiday decor industry.
03
Games for shopping
Developers are creating computer games that simulate shopping experiences, reflecting consumers' interest in incorporating technology and entertainment into holiday traditions.
Industry implications
What the Techified Tradition trend means for industry
Where the trend changes the playbookFor
Holiday decorations
Companies in the holiday decorations industry can benefit from incorporating technology into traditional decor, offering consumers fresh and unique experiences in their holiday celebrations.
For
Technology and entertainment
Companies in the technology and entertainment industries can capitalize on the trend of modernizing traditions through technology by developing innovative products that provide exciting new experiences for consumers.
For
Gaming and retail
Retailers and game developers can benefit from the trend of placing retail experiences into computer games by offering virtual versions of Black Friday sales, thus attracting new audiences and encouraging sales.
Workshop question
What's a consumer ritual your brand could enhance by way of technology?
Trend signals
Trend signals for Techified Tradition
Trend score 3.0 out of 10, from popularity 46%, activity 37%, freshness 8%.
Popularity46%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Techified Tradition trend
6 featured examples from Dec 30, 2014 to Dec 4, 2015CategoryArt & Design
Haunting Holiday Projectors
The WindowFX Projector Brings Your Front Window to Eerie Life
The popularity of holiday projectors creates opportunities for companies to develop and market new projection technology to enhance the holiday experience for consumers.
CategoryTech
Cloud-Connected Picture Frames
The Nixplay Seed Digital Photo Frame Streams Social Media Pictures
Disruptive innovation opportunity for companies in the consumer electronics industry to create cloud-connected digital photo frames.
CategoryTech
Musical Tree Decorations
The Acoustic Research Ornament Bluetooth Speaker is Party Ready
Leveraging technology to create a more engaging, responsive, and aesthetically pleasing decorations yields opportunities for differentiation and potentially higher-priced products.
CategoryTech
Shopping-Based Video Games
This Computer Game Simulates the Experience of Shopping on Black Friday
The video game industry can capitalize on the popularity of simulated shopping experiences by creating more games that replicate real-life shopping events.
CategoryTech
Festive Holiday Drones
This Mistletoe Flying Drone Gives a Tradition a Tech-Focused Update
Consumer electronics companies have an opportunity to create more holiday-themed tech products like the Mistletoe Flying Drone.
CategoryArt & Design
DIY 3D-Printed Pumpkins
This Halloween Ornament Can Be Made and Customized At Home
The home decor industry can leverage the trend of personalized DIY to offer customizable products for interior design.
