Consumers update their traditions with tech-centric holiday innovations
Implications - The modern consumer not only relies on technology, but considers it a form of play as well. Understanding this, many brands are offering holiday products that combine the fun and familiarity of tradition with the novelty of cutting-edge technology. This progression not only speaks to the importance of modernizing traditions, but also points towards the rising level of intimacy between consumers and their devices.
Workshop Question - What's a consumer ritual your brand could enhance by way of technology?
Trend Themes
1. Mixing Tradition with Tech - Consumers have shown interest in modernizing old traditions through technological innovation, creating opportunities for companies to satisfy nostalgic cravings while offering novel experiences.
2. Tech-infused Decorations - Companies are incorporating technology into holiday decorations, providing unique and interactive experiences for consumers and opening up opportunities for innovation in the holiday decor industry.
3. Games for Shopping - Developers are creating computer games that simulate shopping experiences, reflecting consumers' interest in incorporating technology and entertainment into holiday traditions.
Industry Implications
1. Holiday Decorations - Companies in the holiday decorations industry can benefit from incorporating technology into traditional decor, offering consumers fresh and unique experiences in their holiday celebrations.
2. Technology and Entertainment - Companies in the technology and entertainment industries can capitalize on the trend of modernizing traditions through technology by developing innovative products that provide exciting new experiences for consumers.
3. Gaming and Retail - Retailers and game developers can benefit from the trend of placing retail experiences into computer games by offering virtual versions of Black Friday sales, thus attracting new audiences and encouraging sales.
