Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cultural
Exclusivity
Black media outlets provide a space for cultural authenticity.
2.7
Trend score
Trend
What is the Cultural Exclusivity trend?
Cultural Exclusivity: Largely under-represented in mainstream media, the black community in North America has turned to entertainment platforms that feature exclusively black-centric content. More than just representation, these platforms offer viewers a sense of pride in historically black content that's under-valued in mainstream media. This shift suggests that creating exclusivity does not have to be about status, but instead can be about providing a safe, authentic space for a group or community.
Trend themes
Themes within the Cultural Exclusivity trend
Three behaviours holding the trend together01
Exclusive Online Platforms for Marginalized Communities
Exclusive online platforms for marginalized communities offer a safe, authentic space for marginalized individuals or groups to access historically under-valued content and media.
02
Targeted Multi-Cultural Media Platforms
Targeted multi-cultural media platforms provide curated content to meet the needs of specific audiences, such as black millennials.
03
Niche Streaming Services
Niche streaming services offer access to a wide variety of content that is generally underrepresented in mainstream media.
Industry implications
What the Cultural Exclusivity trend means for industry
Where the trend changes the playbookFor
Media and Entertainment
Media and entertainment professionals can utilize targeted, niche, and exclusive platforms to cater to underrepresented audiences and provide diverse and inclusive content.
For
Technology
Advances in technology continue to enable the creation and distribution of online platforms and streaming services that cater to a wide variety of individual interests and subcultures.
For
Consumer Goods and Services
Consumer goods and service businesses may develop new products or services informed by content that is under-represented in mainstream media and influenced by the interests of marginalized communities.
Workshop question
How can your brand promote the talent of underrepresented groups in its area of expertise?
Trend signals
Trend signals for Cultural Exclusivity
Trend score 2.7 out of 10, from popularity 42%, activity 30%, freshness 8%.
Popularity42%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Cultural Exclusivity trend
4 featured examples from Dec 4, 2015CategoryPop Culture
Natural Hair Beauty Bloggers
This YouTube Blogger Provides Tips for Natural Hair Care
Manufacturing companies can capitalize on the demand for natural, low-maintenance beauty products by developing new, innovative products that cater to this market.
CategoryPop Culture
Multi-Cultural Media Platforms
This Platform Offers Content That Appeals to Black Millennials
The media and entertainment industry can tap into multi-cultural media platforms to reach untapped audiences and diversify content, offering opportunities for progressive disrupti…
CategoryPop Culture
African American Streaming Services
'UNIFY' Exclusively Provides African American Programming
The media streaming industry has an opportunity to embrace diversity and inclusivity by creating more platforms that cater to specific audiences, such as African Americans.
CategoryPop Culture
Niche Movie Streaming Services
This Streaming Service Only Features African American Content
Disruptive innovation opportunity for streaming services to diversify and offer niche content for specific audiences.
