Black media outlets provide a space for cultural authenticity
Implications - Largely under-represented in mainstream media, the black community in North America has turned to entertainment platforms that feature exclusively black-centric content. More than just representation, these platforms offer viewers a sense of pride in historically black content that's under-valued in mainstream media. This shift suggests that creating exclusivity does not have to be about status, but instead can be about providing a safe, authentic space for a group or community.
Workshop Question - How can your brand promote the talent of underrepresented groups in its area of expertise?
Trend Themes
1. Exclusive Online Platforms for Marginalized Communities - Exclusive online platforms for marginalized communities offer a safe, authentic space for marginalized individuals or groups to access historically under-valued content and media.
2. Targeted Multi-cultural Media Platforms - Targeted multi-cultural media platforms provide curated content to meet the needs of specific audiences, such as black millennials.
3. Niche Streaming Services - Niche streaming services offer access to a wide variety of content that is generally underrepresented in mainstream media.
Industry Implications
1. Media and Entertainment - Media and entertainment professionals can utilize targeted, niche, and exclusive platforms to cater to underrepresented audiences and provide diverse and inclusive content.
2. Technology - Advances in technology continue to enable the creation and distribution of online platforms and streaming services that cater to a wide variety of individual interests and subcultures.
3. Consumer Goods and Services - Consumer goods and service businesses may develop new products or services informed by content that is under-represented in mainstream media and influenced by the interests of marginalized communities.
4 Featured, 21 Examples:
58,773 Total Clicks
Date Range:
Dec 15 — Dec 15
Trending:
Mild
Consumer Insight Topics:
