Category
Tech
Automated Upkeep
Trend cluster
Category
Conservationist
Gardening
Consumers make waste-consciousness a top-of-mind concern.
3.7
Trend score
Trend
What is the Conservationist Gardening trend?
Conservationist Gardening: As consumers become more waste-conscious, they're adjusting their gardening practices to follow suit. Tech tools that reduce the amount of resources used while gardening are designed to make conservation both more efficient and more routine. This shift indicates that consumers are looking to technology when it comes to ensuring their behavior reflects their values.
Trend themes
Themes within the Conservationist Gardening trend
Three behaviours holding the trend together01
Conservationist Gardening
Consumers are adjusting their gardening practices to follow suit towards their waste-consciousness.
02
Water-Tracking Services
Farmers are using innovative ways such as water-tracking services to conserve water especially during droughts.
03
Smart Garden Gadgets for Water Efficiency
Technology is being designed to make conservation more efficient and much more routine when it comes to ensuring the behavior of consumers reflects their values.
Industry implications
What the Conservationist Gardening trend means for industry
Where the trend changes the playbookFor
Smart Home Automation
Smart Home Automation for irrigation systems and garden tools that operate using mobile apps for efficiency and water savings or conservation.
For
Agriculture Technology
Agriculture technology for water conservation and efficient water management.
For
Green Energy and Sustainability
Green energy and sustainability as industry solutions for reducing water usage and increasing energy efficiency for landscaping practices
Workshop question
How can you better track the values of your consumers in order to provide the best possible brand experience?
Trend signals
Trend signals for Conservationist Gardening
Trend score 3.7 out of 10, from popularity 55%, activity 46%, freshness 8%.
Popularity55%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
South America
Evidence
Examples of the Conservationist Gardening trend
5 featured examples from Jun 15 to Dec 5, 2015CategoryTech
Water-Saving Gardening Gadgets
The GreenIQ Smart Garden Hub Conserves Water and Tracks Sunlight
Opportunity for disruptive innovation: Develop technologies that enable smart home integration for gardening gadgets, enhancing convenience and efficiency.
CategoryEco
Water-Saving Gardening Vessels
The Oya by GrowOya Slowly Dispenses Water Directly to the Roots
The Oya by GrowOya taps into the gardening industry, providing a unique and sustainable watering solution.
CategoryEco
Eco-Friendly Garden Gadgets
The Rachio IRO Smart Irrigation Controller Lets You Optimize Watering
The garden gadget industry has the opportunity to embrace disruptive innovations like the Rachio IRO Smart Irrigation Controller to offer consumers more control over their waterin…
CategoryTech
App-Controlled Sprinklers
The 'Blossom' Sprinkler System Makes Garden Irrigation More Efficient
Exploring the implications of smart home technology in creating more efficient and sustainable gardening systems.
CategoryEco
Drought-Averting Water Services
This Water-Tracking Service Helps Farmers Monitor Their Usage
Potential for disruptive innovation in the agriculture industry by using water-tracking services to address water conservation challenges and increase efficiency.
