PowWow is a new water-tracking services that helps farmers detect leaks and control how much water they are using. With increased awareness about the escalating drought in California, many farmers have begun looking for unique and innovative ways to conserve as much water as possible.
The water-tracking service is extremely easy to use and does not require farmers to install any additional hardware. Instead, the company turns any regular smart meter into a private water meter. PowWow then uses combination of detailed water energy records, high-quality aerial imagery and other agricultural data to track a farmer's water usage. If the company spots any problems, an immediate message is sent to the farmer via a mobile application. The technology is revolutionary in that it can help to uncover a number of abnormal pumping issues, including leaks in irrigation pipes and falling water tables.
Key Themes Behind This Trend
- Water Conservation Technology
- Opportunity for disruptive innovation in developing advanced water-tracking services to help farmers conserve water and detect water usage abnormalities.
- Precision Agriculture
- Disruptive innovation potential in using detailed water energy records, aerial imagery, and agricultural data to optimize water usage in farming operations.
- Smart Metering Solutions
- Emerging opportunity for disruptive innovation in transforming regular smart meters into private water meters for precise water tracking and monitoring.
Where This Applies
- Agriculture
- Potential for disruptive innovation in the agriculture industry by using water-tracking services to address water conservation challenges and increase efficiency.
- Technology
- Opportunity for disruptive innovation in the technology sector by developing advanced water-tracking solutions using data analytics and mobile applications.
- Utilities
- Disruptive innovation potential in the utilities industry by integrating smart metering solutions to enhance water management and reduce wastage.
