Check-Out Sampling

Consumers are guided by point of purchase tasting opportunities

Implications - Signalling that consumers are interested in getting the most out of each purchase, educational tasting opportunities transform the point of purchase experience of alcohol sales. Often most helpful in selecting between varieties or for picking up tips on a product's best pairings, these tastings occur as an educational customer experience that informs their purchase in relation to their personal tastes. This progression speaks to the interest of consumers in making purchases that complement their lifestyle, as well as an interest in acquiring expert-level knowledge on a product's best uses for at-home consumption.
SCORE 6
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Jul 15 - Dec 15
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Featured Examples
Futuristic Liquor Stores - Toronto's EnoStore Makes Shopping Trips Experiential for Wine Lovers
SCORE 7.3
Warm 9,626 Clicks Pub: Dec 8, 15
Futuristic Liquor Stores
Toronto's EnoStore Makes Shopping Trips Experiential for Wine Lovers
Opened in Toronto’s west end, EnoStore makes a regular trip to the liquor store more experiential for wine lovers. In addition to an array of artisanal wines, the retailer offers a vast... [More]
Market-Style Food Stores - The Home Park High Quality Food Store Designs are Separated by Function
SCORE 6.5
Warm 18,800 Clicks Pub: Jul 7, 15
Market-Style Food Stores
The Home Park High Quality Food Store Designs are Separated by Function
Fresh gourmet food, creative fixtures and entertaining spaces can be found in many food store designs, but they come together seamlessly at the Home Park High Quality Food Store in Harbin, China.... [More]
Digital Wine Club Showrooms - Club Francais Du Vin Launched Its First 'Store-to-Web' Concept
SCORE 6.1
Warm 2,933 Clicks Pub: Nov 10, 15
Digital Wine Club Showrooms
Club Francais Du Vin Launched Its First 'Store-to-Web' Concept
Club Francais Du Vin is a digital wine club that recently tapped agency Generous to create a store-to-web concept to introduce consumers to the e-commerce business. The results are a luxurious,... [More]
Pop-Up Bloody Mary Bars - Vodka Brand Ketel One is Hosting a Summertime Pop-Up Bar in London
SCORE 4.8
Average 6,657 Clicks Pub: Jul 10, 15
Pop-Up Bloody Mary Bars
Vodka Brand Ketel One is Hosting a Summertime Pop-Up Bar in London
Located inside The Folly restaurant in central London, the Ketel One Bloody Mary Kitchen is a fun summertime experience running between May and September 2015. The colorful Ketel One Kitchen... [More]
Beer-Serving Grocery Markets - The Gateway Market Offers Consumers the Option to Sip Beer and Shop
SCORE 4.8
Average 715 Clicks Pub: Nov 3, 15
Beer-Serving Grocery Markets
The Gateway Market Offers Consumers the Option to Sip Beer and Shop
The Gateway Market is now providing consumers with a beer sipping experience while they shop. The grocery store’s new beer program offers consumers the opportunity to sip a locally made pint... [More]
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