Category
Lifestyle
Assisted Choices
Trend cluster
Category
Check-Out
Sampling
Consumers are guided by point of purchase tasting opportunities.
5.3
Trend score
Trend
What is the Check-Out Sampling trend?
Check-Out Sampling: Signalling that consumers are interested in getting the most out of each purchase, educational tasting opportunities transform the point of purchase experience of alcohol sales. Often most helpful in selecting between varieties or for picking up tips on a product's best pairings, these tastings occur as an educational customer experience that informs their purchase in relation to their personal tastes. This progression speaks to the interest of consumers in making purchases that complement their lifestyle, as well as an interest in acquiring expert-level knowledge on a product's best uses for at-home consumption.
Trend themes
Themes within the Check-Out Sampling trend
Three behaviours holding the trend together01
Point-of-Purchase Tastings
Educational tasting opportunities transform the point of purchase experience of alcohol sales and provide an educational customer experience to inform purchase decisions.
02
Experiential Retail
Retail stores that offer unique experiences, such as pop-up bars or digital wine club showrooms, provide a memorable shopping experience for consumers.
03
Local and Artisanal Emphasis
Stores promoting local, high-quality products and offering beer and wine from local breweries and wineries are a growing trend, providing a unique selling point for businesses that wish to promote local consumption.
Industry implications
What the Check-Out Sampling trend means for industry
Where the trend changes the playbookFor
Alcohol Retail
Retail stores that specialize in the sale of wine, beer, and liquor can benefit from offering tastings, emphasizing local and artisanal products, and creating an experiential shopping environment.
For
Grocery Stores
Grocery stores that offer beer and wine tastings, allow customers to sip while they shop, or otherwise provide an experiential, memorable shopping experience can increase brand loyalty and stand out in a crowded market.
For
E-commerce
Digital wine clubs that combine online shopping with in-person experiences can create a unique value proposition that appeals to consumers who desire high-quality wine and personalized service.
Workshop question
How can you provide hands-on product experience to potential customers to increase brand awareness?
Trend signals
Trend signals for Check-Out Sampling
Trend score 5.3 out of 10, from popularity 77%, activity 73%, freshness 8%.
Popularity77%
Activity73%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Check-Out Sampling trend
5 featured examples from Jul 7 to Dec 8, 2015CategoryBusiness
Futuristic Liquor Stores
Toronto's EnoStore Makes Shopping Trips Experiential for Wine Lovers
The rise of experiential liquor stores like EnoStore presents opportunities for the retail industry to create unique and immersive shopping experiences for consumers.
CategoryBusiness
Market-Style Food Stores
The Home Park High Quality Food Store Designs are Separated by Function
Disruptive innovation opportunity: Develop innovative fixtures and displays for retail stores that enhance product visibility, attract customers, and create a unique ambiance.
CategoryBusiness
Digital Wine Club Showrooms
Club Francais Du Vin Launched Its First 'Store-to-Web' Concept
The wine industry can leverage digital wine club showrooms to enhance their brand presence and provide a more immersive and interactive wine-buying experience for customers.
CategoryLifestyle
Pop-Up Bloody Mary Bars
Vodka Brand Ketel One is Hosting a Summertime Pop-Up Bar in London
Creating branded experiences to capture consumer attention and build brand loyalty.
CategoryLifestyle
Beer-Serving Grocery Markets
The Gateway Market Offers Consumers the Option to Sip Beer and Shop
Integrating beer-sipping experiences within grocery markets presents an opportunity for grocery retailers to differentiate themselves and engage customers in a unique way.
