The Gateway Market is now providing consumers with a beer sipping experience while they shop. The grocery store's new beer program offers consumers the opportunity to sip a locally made pint while they conduct their usual shopping tasks.
Consumers can choose their own beer and decide whether they want a pint glass, a 32 ounce glass or a two liter mug filled their favorite local beer. This unique program promotes local consumption, which directly benefits the community while allowing consumers to explore their own preferences and try new brews.
While the beer is currently on tap, the wine and beer director of the Gateway Market plans to swap out beer for wine when the consumers need a change of pace. Currently on tap at this grocery store are brews like Nevada 2014 Narwhal Imperial Stout, Central Waters Bourbon barrel-aged Scotch Ale, Sam Adams Kosmic Mother Funk Sour and Madhouse Borlauger Wit Bier.