Artisan Mocktail

Brands provide alcohol-free alternatives that don't compromise authenticity

Implications - Brands have begun creating artisan non-alcoholic beverages that help consumers replicate the drinking experience without the negative short-term affects. Such high-quality offerings allow consumers abstaining from alcohol to experience the flavors and essence of their favorite beverages. This progression speaks to the consumer interest in connoisseur culture and suggests a considerable opportunity for brands to replicate sensations sought by consumers in healthier ways.

Workshop Question - If you had to modify your product or service for customers unable to enjoy it, what would you modify and why?
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103,829 Total Clicks
Mar 15 - Dec 15
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Featured Examples
Alcohol-Free Cocktail Bars - This New London Restaurant Only Serves Alcohol-Free Drinks
SCORE 3.9
Mild 1,876 Clicks Pub: Aug 5, 15
Alcohol-Free Cocktail Bars
This New London Restaurant Only Serves Alcohol-Free Drinks
‘Redemption’ is a new London bar that only serves alcohol-free drinks. Whether you adhere to an alcohol-free lifestyle or you are simply trying to cut back on the booze, this bar is the... [More]
Citrusy Non-Alcoholic Spirits - This Brand Has Created the World's First Alcohol-Free Spirit
SCORE 2.8
Mild 1,821 Clicks Pub: Oct 29, 15
Citrusy Non-Alcoholic Spirits
This Brand Has Created the World's First Alcohol-Free Spirit
‘Seedlip’ is preparing to launch the world’s first alcohol-free spirit. While there are a number of alcohol-free beers on the market, there are no spirits that can be used to make... [More]
Mock Beer Beverages - Sapporo+ is a Non-Alcoholic Drink That Tastes Like Beer
SCORE 1.9
Untested 584 Clicks Pub: Mar 24, 15
Mock Beer Beverages
Sapporo+ is a Non-Alcoholic Drink That Tastes Like Beer
As the beverage industry is now seeing a slow decline in the sales of alcoholic drinks, it was only a matter of time before non-alcoholic drinks started to become more popular. Big brands like... [More]
Alcohol-Free Wines - This Wine is Ideal for Pregnant Women or Those Who Abstain from Alcohol
SCORE 1.9
Untested 798 Clicks Pub: Oct 6, 15
Alcohol-Free Wines
This Wine is Ideal for Pregnant Women or Those Who Abstain from Alcohol
‘Eisberg’ is selling an line of high-quality wines that are ideal for pregnant women or those who choose to abstain from alcohol. Whether is it is a lifestyle choice or a medical... [More]
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