From high tea to teacups and precise brewing directions, tea has a history of being a pretty serious drink in many cultures—but by sourcing inspiration from beer packaging for its line of bottled tea drinks, Talent Tee is able to convey a relaxed vibe.
With branding created by Studio Hausherr, the minimalist labels on the herbal tea bottles maintain the level of purity that would appeal to an avid tea drinker, while calling out to new audiences with the familiarity of an alcoholic beverages. The simple, inherently cool form of a beer bottle serves as the perfect backdrop to differentiate varieties like Supergreen, Oolong and Darjeeling from other bottled tea beverages. As well as being deceptively non-alcoholic, the drinks are totally good for you too.
Talent Tee's Bottled Tea Beverages Are Packaged Like Beer
Laura McQuarrie — March 10, 2015 — Lifestyle
References: talent-tee.de & thedieline