Heisenberg Blue Ice Vodka Reminds Fans Why They Love Breaking Bad
Laura McQuarrie — June 11, 2015 — Marketing
References: blueicevodka & firstwefeast
21st Century Spirits and Sony teamed up for the creation of a limited edition Breaking Bad-inspired vodka, inspired by none other than the notorious Heisenberg. Since 21st Century Spirits already produces Blue Ice Vodka, it couldn't have been easier to brand this pop culture drink.
Heisenberg Blue Ice Vodka boasts three different bottle designs that read either: "Say My Name," "The One Who Knocks" or "Tread Lightly." As menacing as the vodka seems to be, because it's made from 100% russet potatoes from Idaho, it's completely safe for people with celiac disease or gluten sensitivities to drink.
Although Breaking Bad wrapped up in 2013, the release of the Heisenberg Blue Ice Vodka is timely since the spin-off series Better Call Saul is now teasing its second season.
Heisenberg Blue Ice Vodka boasts three different bottle designs that read either: "Say My Name," "The One Who Knocks" or "Tread Lightly." As menacing as the vodka seems to be, because it's made from 100% russet potatoes from Idaho, it's completely safe for people with celiac disease or gluten sensitivities to drink.
Although Breaking Bad wrapped up in 2013, the release of the Heisenberg Blue Ice Vodka is timely since the spin-off series Better Call Saul is now teasing its second season.
Trend Themes
1. Limited Edition Spirits - Creating limited edition spirits inspired by popular culture, such as Breaking Bad, offers a unique marketing opportunity and can attract fans of the franchise.
2. Pop Culture Branding - Collaborating with popular TV shows or movies to create branded products, like Heisenberg Blue Ice Vodka, can generate buzz and increase sales.
3. Gluten-free Alcohol - Producing gluten-free spirits, like Heisenberg Blue Ice Vodka made from 100% russet potatoes, caters to the growing market of consumers with celiac disease or gluten sensitivities.
Industry Implications
1. Alcohol Industry - The alcohol industry can leverage the trend of creating limited edition spirits and collaborating with popular culture to boost sales and engage consumers.
2. Marketing and Advertising Industry - Marketing and advertising professionals can explore opportunities to create branded products inspired by popular TV shows or movies, like Heisenberg Blue Ice Vodka, to tap into fan communities and drive customer engagement.
3. Health and Wellness Industry - Manufacturers and marketers in the health and wellness industry can take advantage of the demand for gluten-free products by producing and promoting gluten-free alcoholic beverages, such as Heisenberg Blue Ice Vodka.
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