The Birell Re-Design Features Thermochromic Ink
Vasiliki Marapas — October 6, 2014 — Lifestyle
References: rexam
Rexam, a "leading global beverage can maker," has partnered with SABMiller to create a new design for the non-alcoholic beer brand, Birell.
Thermochromic ink on the can changes color when the drink is at its optimal drinking temperature. The matte varnish offers a soft, sophisticated look that is on par with Birell's esteemed standing as a premium brand. Technical details aside, the design is simple but eye-catching; something that will appeal to the "active" adults the brand is reaching out to with this product. Again, the choice to package in aluminum is a smart and sustainable one, as aluminum is recycled at double the rate than any other material.
The 500ml cans will be available in Spring 2015 for the Czech Republic.
Thermochromic ink on the can changes color when the drink is at its optimal drinking temperature. The matte varnish offers a soft, sophisticated look that is on par with Birell's esteemed standing as a premium brand. Technical details aside, the design is simple but eye-catching; something that will appeal to the "active" adults the brand is reaching out to with this product. Again, the choice to package in aluminum is a smart and sustainable one, as aluminum is recycled at double the rate than any other material.
The 500ml cans will be available in Spring 2015 for the Czech Republic.
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