The packaging designed for Mack's Eplecider looks more like a bottle of pop than an apple cider bottle, which is exactly the point since the drink is a non-alcoholic beverage.
The simple apple beverage is packaged in a clear container, so that you can clearly see the contents of the bottle. To differentiate the different kinds of cider, a change of color is used on the label and on the bottle cap. Rather than a pretentious bottle, the plastic container is designed to be appealing for both daily consumption and special occasions. The new packaging design created for Mack's Eplecider by the 'by north' creative agency was reminiscent of another in-house brand, and when it was introduced, sales of Mack's Eplecider increased by 15%.