El Fresco's Mojito Soda Beverage Bottles Take Inspiration from Mixology
Laura McQuarrie — August 12, 2015 — Lifestyle
References: el-fresco.ru & packagingoftheworld
In order to make El Fresco's non-alcoholic mojito soda products more recognizable as cocktail-inspired beverages, ASGARD Branding developed a fun new packaging system for the drinks. Rather than being contained in a traditional soda bottle, the shape of the packaging was slightly altered to look more like a cocktail shaker. Flavors include a Classic, Strawberry, Pomegranate and a Cola Mojito soda.
The recent rebranding of the bottles also made the mojito mocktails available in aluminum cans, although these mixology-inspired bottles stand out that much more on shelves.
The rise in non-alcoholic drinks that are inspired by alcohol-based beverages is becoming extremely popular across the globe, since these kinds of drinks offer great taste with none of the nasty repercussions of a long night of drinking.
The recent rebranding of the bottles also made the mojito mocktails available in aluminum cans, although these mixology-inspired bottles stand out that much more on shelves.
The rise in non-alcoholic drinks that are inspired by alcohol-based beverages is becoming extremely popular across the globe, since these kinds of drinks offer great taste with none of the nasty repercussions of a long night of drinking.
Trend Themes
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Non-alcoholic Cocktail-inspired Drinks — There is a rising trend of non-alcoholic beverages that take inspiration from alcohol-based cocktails, providing great taste without the negative effects of alcohol consumption.
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Cocktail-inspired Packaging — Brands are developing unique packaging designs for non-alcoholic cocktail-inspired drinks, such as El Fresco's mojito soda bottles that resemble cocktail shakers, creating a visually compelling product presentation.
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Expansion of Flavored Soda Options — Companies are expanding their soda flavor offerings to include mojito-inspired options, like Classic, Strawberry, Pomegranate, and Cola Mojito, providing consumers with more diverse and exciting beverage choices.
Industry Implications
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Beverage Packaging — The beverage packaging industry can capitalize on the trend of unique packaging designs for cocktail-inspired drinks, offering innovative and eye-catching solutions that enhance brand recognition and product appeal.
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Non-alcoholic Beverage Manufacturing — With the growing demand for non-alcoholic cocktail-inspired drinks, the non-alcoholic beverage manufacturing industry can explore new flavor combinations and formulations to create refreshing and delicious alternatives to traditional alcoholic cocktails.
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Flavored Soda Production — The flavored soda production industry has the opportunity to expand their product lines by introducing mojito-inspired soda options, offering consumers unique and refreshing beverage choices in the carbonated soft drink market.
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