Hot Enough Vodka Co., a liquor company that makes insanely hot Naga chilli-infused vodka, has released a chilli vodka twice as spicy as anything it has previously produced.
The new chilli vodka is called 500,000 Scovilles, after the unit of measurement of heat for chilli peppers. A Scoville represents the amount of sugar water that must be added to the substance before heat can no longer be detected (one Scoville = 1 mL of sugar water). Hot Enough's Naga chilli vodkas formerly came in 100,000 and 250,000 Scoville editions.
The chilli vodka is produced using nothing but wheat-based spirits and Naga Jolokia chillies, which are so hot that they are apparently used by the Indian armed forces to make tear gas grenades. The 500,000 Scovilles chilli vodka comes in a canister bearing the slogan "No Good Will Come of It."
Why This Trend Is Growing
- Extremely Spicy Alcoholic Beverages
- Create beverages that push the limits of spiciness to appeal to adventurous consumers.
- Scoville Scale-inspired Products
- Develop products that use the Scoville scale as a marketing tool to highlight the level of spiciness.
- Ingredient-based Innovation
- Explore the use of unique and unconventional ingredients to create innovative and standout products.
Industries Being Reshaped
- Alcoholic Beverages
- Opportunity for distilleries and liquor companies to create niche and novelty products that target specific consumer preferences.
- Food and Beverage Manufacturing
- Opportunity for manufacturers to experiment with flavor profiles and create unique products to meet consumer demand for spicy and adventurous food and beverage options.
- Marketing and Advertising
- Opportunity for marketing agencies to leverage the spiciness factor to create compelling campaigns and messaging for products with high heat levels.
