The Pogues have partnered with West Cork Distillers to create a malty and floral Irish whiskey. This partnership works well because each partner shares similar interests, such as creating quality products and reaching global success.
The whiskey is titled 'The Pogues' and it is a 50 percent a single malt Irish whiskey, which makes it the highest malt blend of whiskey in Ireland. The target demographic for this spirit is young consumers around the ages of 25 to 35. To appeal to this demographic the whiskey contains a sweet malty aroma with hints of nuts like almond. The taste is reflective of chocolate and floral citrus.
Although this whiskey is only available in the United Kingdom now, there are plans to expand the distribution throughout Europe, Australia, Japan, USA and Canada within the next few months.
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