Social media and shopping make quite a powerful pair, especially around this time of year. It’s just before Thanksgiving, which means some savvy web shoppers are already snapping up pre-Black Friday deals, waiting for Cyber Monday and then getting ready for the rest of the Christmas shopping season.
'Twitter’s Influence on Christmas Shopping' graphic maps out just how important the social media site has become to the season. Twitter users want to hear directly from the brands they follow and get product recommendations from trusted influencers. Twitter has become part of all parts of shopping, from first hearing about it, to posts about having bought an item to reviews after the fact.
This graphic comes from the official Twitter team dedicated to helping small UK and Irish businesses get the most out of Twitter.