Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cultural
Condiment
Southeast Asian dishes are referenced with tradition-inspired additives.
2.3
Trend score
Trend
What is the Cultural Condiment trend?
Cultural Condiment: For many consumers, traditional sauces and condiments are an excellent opportunity to begin introducing flavor profiles of Southeast Asian cuisine. Given the process of expanding one's palate, many consumers find it more accessible to first incorporate elements of the cuisine into familiar foods. This progression speaks to the cross-over influence of international cuisine, as well as the interest of consumers in expanding their palates to be more globally inclusive.
Trend themes
Themes within the Cultural Condiment trend
Three behaviours holding the trend together01
Asian Fusion Condiments
The blending of traditional Asian flavors with all-American staples is a growing trend that offers a path for businesses to explore inventive new flavor profiles.
02
Remixed Korean Delicacies
Entrepreneurs who remix traditional Korean dishes for a new audience provide a model for updating other traditional foods for modern gastronomic palates.
03
Fermented Ketchup Condiments
Food science is catching up with traditional methods of fermenting food, offering new probiotic-infused condiments that tap into the consumer interest in healthy, gut-friendly foods.
Industry implications
What the Cultural Condiment trend means for industry
Where the trend changes the playbookFor
Condiments Industry
New artisanal and gourmet condiment lines are emerging as creators look to tap into consumers' interest in international flavors.
For
Restaurant Industry
Restaurants that specialize in traditional or fusion preparations of international cuisine are garnering strong followings.
For
Health Food Industry
Interest in probiotic and gut-friendly foods is on the rise, and new fermented condiments are providing an opportunity to meet the growing demand.
Workshop question
What role does tradition play in your industry and how can you tap into that to communicate authenticity?
Trend signals
Trend signals for Cultural Condiment
Trend score 2.3 out of 10, from popularity 29%, activity 30%, freshness 8%.
Popularity29%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Cultural Condiment trend
6 featured examples from Jun 17, 2014 to Feb 21, 2017CategoryLifestyle
Asian Fusion Condiments
Bibigo Mixes Sriracha with Mayonnaise, Barbecue Sauce and More
The food and beverage industry can explore innovative ways to create fusion condiments and combine different flavor profiles.
CategoryLifestyle
Gourmet Sriracha Blends
The Weak Knees Gochujang Sriracha Two-Pack is for Spice Lovers
The growth of artisanal hot sauces presents opportunity for small-scale food producers and gourmet food shops.
CategoryLifestyle
Modern Korean Sauces
The We Rub You Korean BBQ Marinade Brings Sweet and Savory to American Meals
Food and beverage businesses can develop and promote innovative Korean sauces and marinades to expand their product line and capture new customers.
CategoryLifestyle
Remixed Korean Delicacies
'Kimchi Kooks' Puts a Modern Spin on a Traditional Dish
Opportunity for food businesses to explore and create modernized versions of traditional dishes using unique ingredients and flavors.
CategoryLifestyle
Handcrafted Kimchi Collections
Chi Kitchen's Products are Created from Local Ingredients
Small business owners can create handcrafted versions of popular foods that incorporate local ingredients for a unique selling proposition.
CategoryLifestyle
Fermented Ketchup Condiments
BAO's 'Sour K'chup' is Made with Ancient Lacto-Fermentation
Integrating fermented, probiotic condiments into the health food sector to offer foods that improve gut health.
