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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,249 more

Cultural Condiment

Southeast Asian dishes are referenced with tradition-inspired additives

Implications - For many consumers, traditional sauces and condiments are an excellent opportunity to begin introducing flavor profiles of Southeast Asian cuisine. Given the process of expanding one's palate, many consumers find it more accessible to first incorporate elements of the cuisine into familiar foods. This progression speaks to the cross-over influence of international cuisine, as well as the interest of consumers in expanding their palates to be more globally inclusive.
Workshop Question — What role does tradition play in your industry and how can you tap into that to communicate authenticity?
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
88,029 Total Clicks
Date Range:
Jun 14 — Feb 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Asian Fusion Condiments
Asian Fusion Condiments
Bibigo Mixes Sriracha with Mayonnaise, Barbecue Sauce and More
Inspired by the spicy Korean condiment gochujang, Bibigo launched a set of new hot sauces to complement its original Gochujang Hot & Sweet Sauce. While sriracha is a main ingredient in these new... MORE
Gourmet Sriracha Blends
Gourmet Sriracha Blends
The Weak Knees Gochujang Sriracha Two-Pack is for Spice Lovers
The Weak Knees Gochujang Sriracha Two-Pack is an ideal gift for the person in your life who can’t have too many hot sauce options. Available through the Food52 food shop, the gourmet sriracha... MORE
Modern Korean Sauces
Modern Korean Sauces
The We Rub You Korean BBQ Marinade Brings Sweet and Savory to American Meals
Korean food is currently enjoying the limelight in Western cultures and with that comes products such as the We Rub You Korean sauces and marinades. A modern approach to traditional Asian flavors,... MORE
Remixed Korean Delicacies
Remixed Korean Delicacies
'Kimchi Kooks' Puts a Modern Spin on a Traditional Dish
‘Kimchi Kooks’ is a Brooklyn-based business that wanted to introduce the neigborhood to authentic Korean cuisine. Kimchi, the iconic dish became the basis for a modern and healthy... MORE
Handcrafted Kimchi Collections
Handcrafted Kimchi Collections
Chi Kitchen's Products are Created from Local Ingredients
Chi Kitchen is a brand created by Minnie Luong, who decided to start creating and selling her kimchi on the market after spending her whole life eating the nutritious, flavorful food. The Chi... MORE
Fermented Ketchup Condiments
Fermented Ketchup Condiments
BAO's 'Sour K'chup' is Made with Ancient Lacto-Fermentation
Consumers have come to know that they can find ketchup condiments in Sriracha, BBQ and other gourmet flavors, but BAO is a company that’s putting a fresh spin on the sauce. BAO’s Sour K&... MORE

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