While Hellmann’s is largely known for its mayonnaise, the brand is now launching a line of premium sauces that are specifically made for grilling season. With artisanal packaging and exotic flavors, the new sauces are sure to appeal to foodies looking to take their BBQ to the next level.
The new premium sauces from Hellmann's consist of four barbecue sauces, three hot and spicy sauces and three smooth and creamy sauces. Each product is designed for a different purpose, with multidimensional flavors that help to take summer dishes to the next level. Created specifically for grilling and BBQ season, the new sauces give consumers a wide variety of condiments to use alongside the brand's iconic mayo.
By launching a premium condiment range inspired by global flavors, Hellmann's hopes to capture a new range of adventurous consumers.