The Kraft Heinz Company in Moscow, Russia is offering a unique new ketchup flavor for consumers that contains sun-dried tomatoes.
Called 'Heinz Mediterranean with Dried Tomatoes,' the product is offered in a flexible plastic package rather than the bottle format that most ketchup tends to be offered in. The condiment is filled with flavors that were combined to make the ketchup similar to that of bruschetta. It contains fresh tomatoes, sun-dried tomatoes and basil – all of which come together to form a condiment that is perfect for the summer.
This tomato sauce branding is able to package popular ingredients in the Mediterranean in a way that is unique, flavorful and likely to appeal to consumers who are looking for new ways to incorporate condiments into their meals.