When it comes to sauce packaging, Ben’s Independent Grocer Pasta Sauce demonstrates the ideals of what eating should do among families: bring them together.
The brand promotes this concept of how food is not just a way to fill one's stomach, but also used to build relationships and give experiences to people that they will never forget. The tagline for the brand is that "B.I.G. Brings Italy to You." Of course, Italians are known to have close family ties and for using meals to bring out the best in relationships. According to the graphic designer, the sauce "comes in three flavors, which is the Basic Bolognese, Mix Mushroom and Passion for Pesto." All of them sound and look delicious, so users could be in for an experience after purchasing these amazing sauces.