Remixed Korean Delicacies

'Kimchi Kooks' Puts a Modern Spin on a Traditional Dish

'Kimchi Kooks' is a Brooklyn-based business that wanted to introduce the neigborhood to authentic Korean cuisine. Kimchi, the iconic dish became the basis for a modern and healthy approach to the traditional fermented cabbage delicacy.

The recipes used by creator Kate Kook are inspired by her grandfather's traditional recipes. In putting a New York twist on her grandfather's dish, Kook began using local, seasonal ingredients that typically aren't found in Kimchi. This melding of old and new styles resulted in a now flourishing business. Kimchi Kooks offers a variety of flavors, including Kate's grandfather's 'Classic Kimchi,' 'Kimchi'd Kale,' and 'Kimchi'd Cabbage and Beets.'

The sleek packaging also reflects Kook's theme of modernized tradition with brown hanji, a type of Korean paper.

Modernized Tradition
Incorporating new and innovative ingredients and flavors into traditional dishes for a contemporary twist.
Local and Seasonal
Using locally sourced, seasonal ingredients to create unique and flavorful variations of traditional dishes.
Creative Packaging
Designing sleek and modern packaging that reflects the innovative approach to traditional food.

Sectors Adopting This

Food and Beverage
Opportunity for food businesses to explore and create modernized versions of traditional dishes using unique ingredients and flavors.
Culinary Tourism
Potential for tourism industry to promote and showcase local and seasonal food experiences that put a modern twist on traditional cuisine.
Packaging and Design
Demand for creative packaging solutions that reflect the modernized tradition and innovation in the food industry.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 14%
Freshness 8%