British producers Sarson's Malt Vinegar has revealed a 'special chip lovers edition' bottle that celebrates the condiments relationship with one of the country's most relevant exports, fish and chips. The nostalgic bottle features illustrations by artist Paul Thurlby and maintains its teardrop shape, which makes the bottle easy to grip in one's hand.
The brand decided to go the nostalgic route after conducting extensive research to determine the positive associations consumers make with the product. Overwhelmingly, consumers identified with its vintage British tone, its dated advertising style and its place as a main part of any fish and chips meal.
The 'special chip lovers edition' Sarson's Malt Vinegar bottle was designed for the brand by agency Parker Williams.