This kimchi making kit is designed by Brooklyn's Mama O and can be purchased on the Urban Outfitters web shop. Priced at a $35 rate, this product celebrates food kit culture and lets budding chefs re-create the Korean condiment at home.
Equipped with a glass jar, hand wash and a fermentation-lock lid, the kit helps users create half a gallon of kimchi and even comes with a packet of organic paste that is mixed with fresh cabbage or another veggie of choice.
This kimchi making kit is a clever gift for foodies with an appreciation for Asian cuisine. As Korean dishes become more celebrated across the globe, products like this compact chef's kit illustrate consumer's growing desire for at-home Asian dishes. The condiment kit will appeal to Urban Outfitters' millennial demographic and is a great option for on the go meal prep.
What's Driving This Trend
- At-home Meal Kits
- The kimchi making kit is an example of the rising trend for food kits that enable consumers to cook trendy food items like Korean cuisine at home.
- Celebration of Korean Cuisine
- As Korean dishes become more celebrated across the globe, it is an opportunity to create more kits and products that make it easy for consumers to explore and appreciate Korean cuisine.
- DIY Trend
- The popularity of DIY activities, including cooking, is showing no signs of slowing down, presenting opportunities for businesses to create more DIY kits that enable consumers to create items at home.
Who This Affects Most
- Food Retail and Delivery
- Food retailers can take advantage of the growing desire to cook global cuisine at home by stocking up and delivering more food kits like the kimchi making kit.
- Korean Food Industry
- Korean food companies can create more kits and products that make it easy for consumers outside Korea to explore and appreciate Korean cuisine, using this trend to expand the industry's reach.
- Online Retail
- Online retailers can tap into the DIY trend and offer unique kits that enable consumers to create products at home and take advantage of the growing interest in crafting hobbies.
