Mother In Law's Cold-Fermented Kimchi Broth Comes in Mild & Spicy
Laura McQuarrie — March 24, 2023 — Lifestyle
Mother In Law's makes drinkable kimchi broth that's plant-powered and packed with fermented probiotics to support good gut health. Thanks to its small batches and hand-cut strips of napa cabbage, Mother In Law's delivers "what Koreans call 'son-mat' meaning 'hand taste' which describes the labor of love that comes from making food with your hands."
At Natural Products Expo West, Mother In Law's launched a fresh new look for its drinkable kimchi. The all-new glass jars sport color-coded labels so that the Mild and Spicy varieties are more easily differentiated. Additionally, the product is described as cold-fermented kimchi broth that's ready to sip, slurp and pour.
The demand for fermented foods, including kimchi, has increased in recent years as consumers become more interested in gut health and the potential benefits of probiotics.
Image Credit: Shutterstock
At Natural Products Expo West, Mother In Law's launched a fresh new look for its drinkable kimchi. The all-new glass jars sport color-coded labels so that the Mild and Spicy varieties are more easily differentiated. Additionally, the product is described as cold-fermented kimchi broth that's ready to sip, slurp and pour.
The demand for fermented foods, including kimchi, has increased in recent years as consumers become more interested in gut health and the potential benefits of probiotics.
Image Credit: Shutterstock
Trend Themes
1. Fermented Drinkable Broths - There is an opportunity for companies to develop unique drinkable, fermented products with gut health benefits like Mother In Law's Kimchi broths.
2. Color-coded Labeling - Companies can differentiate their product offerings with an easy-to-understand labeling system like Mother In Law's color-coded labeling for Mild and Spicy varieties.
3. Handmade Nourishing Foods - Consumers are increasingly interested in 'handmade' foods with artisanal touches that add value, companies can experiment with making products that showcase their handmade approach like Mother In Law's 'son-mat'.
Industry Implications
1. Fermented Foods - The trend for fermented foods like Kimchi and their proven gut health benefits, creates an opportunity for companies in the food industry to innovate with new probiotic-packed offerings.
2. Functional Beverages - As consumers move away from artificial sweeteners and sodas, companies can create functional and healthy beverage products that appeal to consumers like Mother In Law's Kimchi broths.
3. Specialty Foods - There is an opportunity for companies to create unique, handcrafted, and specialty food products that appeal to the health-conscious consumer demographic, like Mother In Law's fermented Kimchi broth.
2.8
Score
Popularity
Activity
Freshness
