Category
Lifestyle
Assisted Choices
Trend cluster
Category
Historical
Hip-Hop
Organizations prioritize and offer historical context for the genre.
4.1
Trend score
Trend
What is the Historical Hip-Hop trend?
Historical Hip-Hop: Rather than simply playing rap and hip-hop music, many black media and art outlets are recognizing the history and culture behind the genre. This inclusion is important to many black consumers who feel as though the politically charged aspect of the medium has been lost on or diluted by mainstream media. Overall, media outlets that provide content tied to context restore a sense of pride and solidarity among members of marginalized communities.
Trend themes
Themes within the Historical Hip-Hop trend
Three behaviours holding the trend together01
Hip Hop History
The hip hop community is becoming more focused on bringing attention to the history and culture of the genre.
02
Hip Hop Art
Hip hop is gaining attention in the art world with reinterpreted paintings and portraits.
03
Hip Hop Education
Educational initiatives highlighting the history and impact of hip hop are becoming more popular.
Industry implications
What the Historical Hip-Hop trend means for industry
Where the trend changes the playbookFor
Art
Bringing hip hop into the art world could lead to new forms of expression and create opportunities for artists to collaborate across mediums.
For
Education
The popularity of hip hop education tours and exhibits shows the potential for hip hop to be used in educational settings to engage with young people in a meaningful way.
For
Media
More media outlets are recognizing the importance of providing content that recognizes and celebrates the history and culture of hip hop for marginalized communities.
Workshop question
What are some new ways that your brand can embrace its roots, to promote brand loyalty?
Trend signals
Trend signals for Historical Hip-Hop
Trend score 4.1 out of 10, from popularity 51%, activity 65%, freshness 8%.
Popularity51%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Historical Hip-Hop trend
7 featured examples from Apr 11, 2014 to Feb 19, 2016CategoryArt & Design
Historic Rapper Comparison Captures
Cecilia Azcarate Draws Parallels Between Hip Hop and History
Artists can capitalize on the trend of comparing hip hop artists to historic artifacts by creating innovative and culturally-relevant artworks.
CategoryPop Culture
Vintage Hip Hop Portraits
Hip Hop Revolution Celebrates Artists Before They Made It Big
Artists and photographers can tap into the growing interest in vintage hip hop culture to create unique and nostalgic works.
CategoryArt & Design
Rapper Hairstyle Illustrations
Ibn Jasper Has Created a Fun Guide to Classic Hip-Hop Hairstyles
Fashion and beauty industries can leverage the popularity of classic hip-hop hairstyles to create new products and services.
CategoryPop Culture
Historical Hip Hop Tours
The 'Birthplace of Hip Hop Tour' Celebrates Black History Month
There is a strategic opportunity to package unique experiences that provide an alternative to traditional tourism offerings with the added value of a historical and cultural conte…
CategoryPop Culture
Historical Rapper Paintings
This Historical Painting Shows Kanye West as an Early American Hero
The art industry can leverage re-interpreted historical paintings to create disruptive innovations in visual storytelling and cultural commentary.
CategoryPop Culture
Urban Culture Magazines
Greenroom Magazine is a Print Publication for Hip-Hop Beyond Genre
The print publishing industry can explore opportunities to create innovative and niche magazines, like Greenroom Magazine, that appeal to specific audiences.
CategoryPop Culture
Gangster Rap Biopics
The Straight Outta Compton Movie Charts the Rise Of N.W.A.
The popularity of Straight Outta Compton and other music biopics present opportunities for filmmakers to tell stories about other legendary musicians across genres.
