Shea Serrano and Bun B’s Book is Transformed from Tumblr
Paul Maccarone — August 12, 2013 — Life-Stages
References: rapcoloringbook.tumblr & fastcocreate
Shea Serrano and legendary rapper Bun B have collaborated to bring kids the new Rap Coloring and Activity Book. Shea Serrano had already released some of his rapper-inspired creations on various forms of social media, but it was only recently that the idea of a children’s book came to life when Abrams Books picked up the project.
An important part of the project was showing a different side of rappers. As Serrano says, “We didn't want to do something half-heartedly and Bun wanted to show that rappers are different people when they’re not posturing for a camera.” It’s a far cry from some of the lyrics these rappers are prone to spitting, and it is a great idea to introduce the more positive side of hip-hop. The Rap Coloring and Activity Book is a great creation that should inspire both knowledge and creative growth.
An important part of the project was showing a different side of rappers. As Serrano says, “We didn't want to do something half-heartedly and Bun wanted to show that rappers are different people when they’re not posturing for a camera.” It’s a far cry from some of the lyrics these rappers are prone to spitting, and it is a great idea to introduce the more positive side of hip-hop. The Rap Coloring and Activity Book is a great creation that should inspire both knowledge and creative growth.
Trend Themes
1. Children's Coloring Books - Disruptive innovation opportunity: Explore new themes and subjects for children's coloring books, shifting away from traditional themes to cater to diverse interests.
2. Rebranding Rapper Image - Disruptive innovation opportunity: Promote a different portrayal of rappers, highlighting their creativity and positive contributions to society through various media formats.
3. Positive Hip-hop Education - Disruptive innovation opportunity: Develop educational materials that incorporate hip-hop culture and music to engage and inspire children in learning.
Industry Implications
1. Publishing - Disruptive innovation opportunity: Collaborate with artists and creators to develop unique and engaging children's book concepts, catering to a wider audience.
2. Art and Entertainment - Disruptive innovation opportunity: Create interactive experiences and merchandise that combine art, music, and education, appealing to both children and adults.
3. Education - Disruptive innovation opportunity: Integrate elements of popular culture, like hip-hop, into educational materials and curriculums to make learning more relatable and engaging for students.
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