Hybrid Hip Hop Candles

Stussy x Baxter Partnered to Create These Hip Hop-Influenced Candles

Stussy and Baxter collaborate with these hybrid hip hop candles for the modern man who isn't afraid to have an appropriate accent in his household.

The limited-edition, black and gold Stussy branded candle emits an inviting lime scent blended with chamomile inflection for the appetizer, followed by a main fragrance that is described by the brand as a “woody, spicy blend of clove with notes of patchouli and cedar wood, which dries down to an amber and sweet vanilla accord.”

Lasting a total of 60 hours, this candle has plenty of time to initiate and complement special moments. When it isn't in use, the soy wax candle can be contained in its own golden case, all for the affordable price of just $35.

Hip Hop-influenced Home Decor
There is an opportunity to create more hip hop-inspired home decor beyond candles that appeal to a modern audience.
Limited-edition Collaborative Products
More brands can leverage collaborations to create unique, limited-edition products that attract customers looking for exclusive items.
Affordable Luxury Products
There is a growing market for affordable luxury products that provide high-quality experiences at accessible prices.

Where This Applies

Home Decor
There is potential for home decor brands to tap into the hip hop aesthetic and collaborate with other brands to create exclusive products.
Fashion
Similar to Stussy, fashion brands can collaborate with home decor brands to create crossover products that appeal to a wider audience.
Luxury Goods
Luxury goods brands can explore the market for affordable luxury products and leverage collaborations to create unique offerings at accessible prices.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 15%
Activity 27%
Freshness 8%