JJJJound Taps MAD et LEN for a New 'BOUGIE GRAPHITE' Candle Scent
Kanesa David — May 20, 2022 — Lifestyle
JJJJound’s creative vision continues to transcend the footwear and apparel industries with its new 'BOUGIE GRAPHITE' candle scent. Launched initially as a digital mood board, JJJJound has expanded its horizons to include lifestyle goods. The brand’s latest release taps MAD et LEN, a luxury French perfume house, and consists of a limited-edition collection of candles. With a burn time of 65 hours for each candle, the collaboration puts quality at the forefront of its design.
The ‘BOUGIE GRAPHITE’ candle offers graphite, chalk, and musky wood scents. Artisans handcraft MAD et LEN’s iron candle jars using a slow-burning method and natural ingredients. The sleek black packaging makes the candle the perfect decoration for shelves or dining tables alike. Individually numbered and verified for quality purposes, the handmade candles are available at the JJJJound website and select retail outlets.
Image Credit: JJJJound
The ‘BOUGIE GRAPHITE’ candle offers graphite, chalk, and musky wood scents. Artisans handcraft MAD et LEN’s iron candle jars using a slow-burning method and natural ingredients. The sleek black packaging makes the candle the perfect decoration for shelves or dining tables alike. Individually numbered and verified for quality purposes, the handmade candles are available at the JJJJound website and select retail outlets.
Image Credit: JJJJound
Trend Themes
1. Luxury Candles - The popularity of niche, high-end candles that focus on unique scents and design is on the rise, creating opportunities for collaborations with luxury perfume houses and artisans.
2. Digital Mood Boards - Digital mood boards continue to be a source of inspiration for lifestyle brands, providing opportunities to expand product ranges beyond traditional industries.
3. Handcrafted Goods - Consumers' increasing interest in artisanal, handcrafted goods presents opportunities for collaborations with specialty makers and artists who share a similar commitment to quality and style.
Industry Implications
1. Home Decor - Luxury candles like the BOUGIE GRAPHITE create opportunities for collaboration with home decor brands and interior designers to create unique, high-end products for the home.
2. Fashion - Fashion brands, like JJJJound, can expand their offerings into lifestyle accessories like candles, drawing inspiration from their design aesthetic and target audience.
3. Perfume and Fragrance - Collaborations with luxury perfume houses, like MAD et LEN, offer opportunities for candle makers to explore unique scent profiles and expand into new markets beyond traditional home fragrance categories.
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