Y7 Studio is a Brooklyn-based yoga company boasting a talented crop of instructors and beat-heavy soundtrack that perfectly appeals to those more in tune with '6 God' than downward-facing dogs.
In a perfectly branded weekly feature, Y7 Studio hosts hip hop Wednesdays, a series of themed yoga classes that showcase a particular artist each week. Past inspirations include Drake, TLC, N*E*R*D* and a phenomenal-sounding Beyonce versus Jay-Z class.
Given how oversaturated the yoga scene is in Manhattan and Brooklyn, it makes sense that a studio would need to brand itself around a certain aspect of the experience to distinguish itself from competitors. Y7 Studio appeals to the young, pop culturally inclined individual who may or may not be new to yoga, but may need some outside encouragement or motivation to explore various studios.
Hip-Hop Yoga Classes
More Stats +/-
Hybrid Yoga Cafes
Versatile Fitness Memberships
Guided Yoga Apps
Branded Yoga Breaks