Hip Hop Hybrid Dancercise

Tai-Chip-Hop is a Fusion of Traditional Tai-Chi and Urban Hip-Hop

Infusing urban hip hop with a traditional Chinese meditative exercise, French company Domyos collaborates with Fred & Farid Shanghai to promote a new genre of fitness discipline called Tai-Chip-Hop. As its name suggests, Tai-Chip-Hop consists of the best of both worlds; slower streamlined movements of Tai-Chi are mixed with sharper, upbeat gestures of hip-hop. This provides a unique bodily experience and makes for an artistic form of expression. 

This movement is interesting because it brings together two contradicting styles of exercise. While Tai-Chi is a martial art based on tradition, hip-hop is a dance and lifestyle focusing on modernity and looking forward. Tai-Chip-Hop strives to “be the most beautiful bridge between two civilizations”—uniting the East and West. Domyos states that Tai-Chip-Hop is already going viral in China.

 

Tai-chip-hop
The fusion of traditional Tai-Chi and urban hip-hop creates opportunity for new genre of fitness that promotes artistic form of expression.
East-west Unity
The combination of Tai-Chi and hip-hop brings together two contradicting styles of exercise and presents an opportunity for new ways of cross-cultural exchange and unity.
Alternative Fitness
Tai-Chip-Hop presents an alternative form of fitness that offers a unique and fun bodily experience for individuals who are looking for something different from traditional gym workouts.

Where This Applies

Fitness
Tai-Chip-Hop creates space for innovation and new genre of fitness that moves beyond the traditional gym workouts and offers an artistic form of expression.
Entertainment
The combination of two contradicting styles of exercise opens up opportunities for new performance styles and entertainment concepts that merge the old and the new, tradition and modernity.
Tourism
Tai-Chip-Hop could become a unique form of tourism and cultural exchange, particularly for individuals who are interested in exploring cultures and traditions beyond the typical tourist activities.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 88%
Freshness 8%

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