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Surprise Rapper Mixtapes

Drake Secretly Releases 'If You're Reading This It's Too Late'

— February 13, 2015 — Pop Culture
Some may consider this upcoming weekend Valentine's Day weekend, others will brand it All-Star Weekend, but one rapper would have it be known as Drake's weekend after dropping his unplanned album, If You're Reading This It's Too Late. Pulling a Beyonce, as many have compared the stunt to, it was even preceded with an emotional short film earlier this week.

Made up of 17 tracks, If You're Reading This It's Too Late features such hip-hop heavyweights as PARTYNEXTDOOR, Travi$ Scott and Lil Wayne. One of the tracks happens to be the previously surfaced '6 God.' A great way to start the weekend, especially for those hailing from Drake's hometown as it is a long weekend, this surprise album is available on iTunes and Soundcloud.
Trend Themes
1. Surprise Album Releases - The trend of surprise album releases by popular artists presents an opportunity for music streaming platforms to capitalize on the hype and exclusivity of these releases.
2. Emotional Short Films - Creating emotional short films as a marketing strategy before releasing an album can generate buzz and anticipation among fans, offering a potential avenue for filmmakers and artists to collaborate.
3. Collaborations with Hip-hop Heavyweights - The trend of featuring well-known artists on surprise album releases provides an opportunity for up-and-coming musicians to gain exposure and expand their fan base.
Industry Implications
1. Music Streaming Platforms - Music streaming platforms can leverage the excitement of surprise album releases to attract new subscribers and retain existing ones, given the exclusive content.
2. Film and Entertainment - Filmmakers and artists can collaborate on creating emotional short films as a marketing tactic to build anticipation for upcoming projects or album releases.
3. Music Industry - Up-and-coming musicians can benefit from collaborations with popular artists on surprise album releases, as it can help them gain recognition and expand their reach.
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