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Prestigious Play

Outdoor playhouses become design-focused to communicate status

Implications - Young, first-time homeowners and parents are investing in uniquely designed play structures for their children. These complex, often multi-level structures are not only meant to encourage tech-free play among a generation of digital natives; they also add a level of sophistication to outdoor settings, which is highly valued by the status-conscious millennial parent.
Workshop Question — How can you integrate aspirational lifestyle elements into your marketing strategy to further engage consumer imagination?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 35 Examples:
394,513 Total Clicks
Date Range:
Jul 15 — Dec 15
Trending:
Warm

Featured Examples

Multi-Level Tree Houses
Multi-Level Tree Houses
This Play Place Offers Everything from a Homework Desk to a Slide Exit
Sharon Davis Design has created the ultimate play place for kids in this two-storey tree house that is more like a miniature fun house. The tree house incorporates a sense of education and play with... MORE
Playhouse Bunkbeds
Playhouse Bunkbeds
The Kids Hangout Bed is Designed for Both Rest and Play
There’s little sense in having both a treehouse and an indoor playhouse when it comes to the Kids Hangout Bed, which innovatively blends the two products seamlessly with one useful twist.... MORE
Inflatable Kids Forts
Inflatable Kids Forts
This Fort is Easy to Blow-Up, Machine Washable and Modular for Creativity
Whether you made them from pillows, chairs or bed sheets, kids forts were the habitat where imaginations and creativity ran loose. However, there were a few downsides for both parents and children... MORE
Luxury Backyard Dwellings
Luxury Backyard Dwellings
The Grand Portico Mansion Playhouse is Designed for Opulent Children
Parents looking to give their children the absolute best when it comes to imaginary play will find the Grand Portico Mansion Playhouse the perfect accoutrement to their lifestyle. Designed to look... MORE
Regal Backyard Castles
Regal Backyard Castles
This Castle Playhouse is Ideal for Pampering Little Kings and Queens to Be
This Castle Playhouse is innovatively designed to be a one stop spot for kids to spend hours on end playing, swinging and hanging out. Designed as the name denotes to be in the likeness of a castle,... MORE
Two-Storey Playhouses
Two-Storey Playhouses
The SmartPlayhouse Kyoto Maxi is a Home Away From Home for Children
Modernly designed and perfectly suited for children of all ages, the SmartPlayhouse Kyoto Maxi is a two-storey playhouse that’s designed to keep kids busy for hours on end. While the... MORE

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Related Examples

Heated Table Blankets
Heated Table Blankets
This Japanese Pillow is a Heated Blanket and Table All in One
Architect-Designed Beds
Architect-Designed Beds
This Design from Robert Couturier for Savoir Beds is Comfortable and Chic
Hybrid Bed Closets
Hybrid Bed Closets
This Clever Space-Saver Places a Full Closet Into a Bed Frame
Illuminated Bed Frames
Illuminated Bed Frames
This Glowing Bed Frame is Coated in a Special Luminous UV Paint
Villainous Shelving Units
Villainous Shelving Units
Pottery Barn Kids' Star Wars Collection Offers a Darth Vader Shelf
Cabin-Inspired Children's Beds
Cabin-Inspired Children's Beds
Restoration Hardware Kids' Cabin Bed Doubles as a Playhouse
Illuminating Wooden Headboards
Illuminating Wooden Headboards
This Stylish Wooden Plank Piece Doubles Up as a Ceiling Light
Camp-Themed Playhouses
Camp-Themed Playhouses
This Canvas Tent Doubles as an Outdoorsy Home Accessory for Kids
Monochromatic Eatery Interiors
Monochromatic Eatery Interiors
The Eat Rice & Noodle Restaurant Uses One Color for Decoration
Modular Nursery Furniture
Modular Nursery Furniture
This Multifunctional Furniture is Designed to Grow with Children
play_circle_filled Toothpick Gamer Tributes
Toothpick Gamer Tributes
This Super Mario Bros. Start Screen Was Created with 14,000 Toothpicks
Pop-Up Kitty Playhouses
Pop-Up Kitty Playhouses
Poopy Cat's Temporary Pet Jungle Gym is Made of Cardboard
Tree Trunk Houses
Tree Trunk Houses
These Whitewashed Abodes are Whimsical, Sculptural and Reaching for the Sky
Haunting Playhouse Installations
Haunting Playhouse Installations
Die Hexe is an Immersive Art Installation in an Old NYC Townhouse
Playful Geometric Domes
Playful Geometric Domes
This DIY Cardboard Playhouse Provides Inexpensive Playtime for Children
Tree-Oriented Abodes
Tree-Oriented Abodes
Matt Fajkus Architecture Designed This Tree House in Texas
play_circle_filled Sustainable Feline Homes
Sustainable Feline Homes
The Cat Caravan is a Sustainable and Playful Spot for the Urban Feline
Arboreal-Inspired Homes
Arboreal-Inspired Homes
This Stone Residence is Designed to Capture the Essence of a Tree House
Forest-Conscious Abodes
Forest-Conscious Abodes
The Brazilian Tree House is Built Around a Thousand-Year-Old Tree
Secluded Treehouse Homes
Secluded Treehouse Homes
This Intown Secluded Treehouse is Located in Rural Atlanta
Tree House Abodes
Tree House Abodes
This London House Blends Into Its Environment
Woodwork Tech Accessories
Woodwork Tech Accessories
The Wood’d Studio Designs Artisan Products for Smartphones and More
Leafy Healing Retreats
Leafy Healing Retreats
This Cancer Support Center in the UK Features Tree House Architecture
Whimsical Outdoor Playhouses
Whimsical Outdoor Playhouses
This Playhouse for Kids Takes the Shape of a Giant Dollhouse
Organic Treehouse Pods
Organic Treehouse Pods
Antony Gibbon Designs' Embryo Treehouse is a Tree House Home for Adults
Organic Orb Playhouses
Organic Orb Playhouses
This Intricately Woven Natural Tree House is Spherical in its Shape
Super Hero-Inspired Forts
Super Hero-Inspired Forts
Have Fun Playing with Your Child with the Super Hero Blanket Fort Kit
Ingenious Magnetic Fort Blocks
Ingenious Magnetic Fort Blocks
Squishy Forts is the Fort Construction Kit You've Been Waiting For
Cartoon Building Block Concepts
Cartoon Building Block Concepts
jazlecraz's LEGO Concept Features Adventure Time Characters
Funky Fort Building Aids
Funky Fort Building Aids
Stick-Lets by Christina Kazakia Make Building From Sticks a Breeze
Playful Customized Forts
Playful Customized Forts
Nothing Says Fun Quite Like the Fort Factory Fort Building Kit
Epic Indoor Treehouses
Epic Indoor Treehouses
Shelter of Nostalgia Takes Adults Back in Time with Every Ascending Step
play_circle_filled Abstract Lego-Like Toys
Abstract Lego-Like Toys
The Balancing Blocks are Made Up of Unusual Shapes
Knit Play Dens
Knit Play Dens
Donna Wilson's 'House Blanket' is a Kid's Fort Made of Lambswool
Spacecraft Play Forts
Spacecraft Play Forts
Make-A-Wish Turns One Boy's Backyard into a Millennium Falcon Play-Fort