Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Prestigious
Play
Outdoor playhouses become design-focused to communicate status.
3.5
Trend score
Trend
What is the Prestigious Play trend?
Prestigious Play: Young, first-time homeowners and parents are investing in uniquely designed play structures for their children. These complex, often multi-level structures are not only meant to encourage tech-free play among a generation of digital natives; they also add a level of sophistication to outdoor settings, which is highly valued by the status-conscious millennial parent.
Trend themes
Themes within the Prestigious Play trend
Three behaviours holding the trend together01
Design-Focused Play Structures
Design-focused, multi-level play structures cater to a new generation of digitally native children and their status-conscious millennial parents.
02
Modular Kids Forts
Inflatable, modular kids forts encourage creativity and imaginative play while being machine-washable and easy to set up.
03
Luxury Backyard Dwellings
Luxury backyard dwellings like grand mansions and multi-level playhouses offer an opportunity for opulent, imaginative play for children of affluent families.
Industry implications
What the Prestigious Play trend means for industry
Where the trend changes the playbookFor
Outdoor and Play Equipment
The design-focused and modular play structures disrupt the traditional outdoor and play equipment industry, urging companies to adapt to changing consumer demands.
For
Real Estate and Home Design
The trend of luxury backyard dwellings highlights the market for high-end real estate and home design for families looking to incorporate opulent play spaces for their children.
For
E-commerce and DIY Furniture
The rise of modular, easy-to-assemble kids furniture like the Kids Hangout Bed sees the potential for online retailers and DIY furniture makers to enter the lucrative children's furniture market.
Workshop question
How can you integrate aspirational lifestyle elements into your marketing strategy to further engage consumer imagination?
Trend signals
Trend signals for Prestigious Play
Trend score 3.5 out of 10, from popularity 42%, activity 57%, freshness 8%.
Popularity42%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Prestigious Play trend
6 featured examples from Jul 18 to Oct 31, 2015CategoryEco
Multi-Level Tree Houses
This Play Place Offers Everything from a Homework Desk to a Slide Exit
Opportunity for companies to develop and manufacture innovative play structures for children.
CategoryLife-Stages
Playhouse Bunkbeds
The Kids Hangout Bed is Designed for Both Rest and Play
Furniture companies can incorporate more playful and multifunctional designs into their product lines.
CategoryLife-Stages
Inflatable Kids Forts
This Fort is Easy to Blow-Up, Machine Washable and Modular for Creativity
Toy manufacturers could expand product lines to incorporate inflatable and modular design, providing more options for creative play.
CategoryLife-Stages
Luxury Backyard Dwellings
The Grand Portico Mansion Playhouse is Designed for Opulent Children
The trend towards luxury playhouses presents an opportunity for companies in the home goods industry to expand into children's play structures and capture the attention of indulge…
CategoryLife-Stages
Regal Backyard Castles
This Castle Playhouse is Ideal for Pampering Little Kings and Queens to Be
The Castle Playhouse falls within the children's play equipment industry, which can explore more innovative and imaginative designs for interactive play structures.
CategoryArt & Design
Two-Storey Playhouses
The SmartPlayhouse Kyoto Maxi is a Home Away From Home for Children
The children's play equipment industry can capitalize on the trend of two-storey playhouses by developing innovative and customizable designs that offer a unique play experience.
