Incentivized Insurance

Insurance companies invest in consumer health to build relationships

Implications - Insurance companies are offering rewards for consumers who cultivate healthy habits in their personal lives. In doing so, these companies are not only gamifying the pursuit of wellness; they also position themselves as stakeholders in consumer health. By becoming active participants in consumer lives, these brands succeed in building meaningful relationships.
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
87,310 Total Clicks
Jul 14 - Aug 16
This Year and Mild
Business
Featured Examples
Health Food Shopping Rewards - This Insurance Policy Offers Monetary Healthy Eating Incentives
SCORE 6.4
Warm 6,454 Clicks Pub: Jul 17, 14
Health Food Shopping Rewards
This Insurance Policy Offers Monetary Healthy Eating Incentives
There are lots of things companies do to get their employees to try to live healthier lifestyles, and now insurance policies offering healthy eating incentives is among them. EatRight Rewards is an... [More]
Fitness-Encouraging Games - The Zombie Game Gets People Healthy While Lowering Insurance Costs
SCORE 3.4
Mild 1,161 Clicks Pub: Apr 1, 15
Fitness-Encouraging Games
The Zombie Game Gets People Healthy While Lowering Insurance Costs
This zombie game helps workers get their 10,000 steps in. Many workplaces are implementing health and wellness programs intended to not only get their employees healthier, but also reduce insurance... [More]
Youth-Rewarding Insurance Apps - The Young Driver App Rewards Safe Drivers With Insurance Discounts
SCORE 4.5
This Year and Average 196 Clicks Pub: Aug 17, 16
Youth-Rewarding Insurance Apps
The Young Driver App Rewards Safe Drivers With Insurance Discounts
Co-Op Insurance recently launched an innovative new smartphone app, called ‘Young Driver’, that is designed to reward young drivers with significantly hefty discounts on their insurance... [More]
Incentivized Insurance Rewards - Oscar Health Insurance is Paying Customers for Walking Regularly
SCORE 2.6
Mild 2,026 Clicks Pub: Jan 13, 15
Incentivized Insurance Rewards
Oscar Health Insurance is Paying Customers for Walking Regularly
In an effort to promote moderate exercise on a daily basis, Oscar Health Insurance is paying customers for every 10,000 steps they take as part of an insurance rewards initiative. Customers based in... [More]
Deceptive Fitness Trackers - These Machines Helps Users Hide Personal Data from Their Employer
SCORE 2.9
Mild 211 Clicks Pub: Oct 27, 15
Deceptive Fitness Trackers
These Machines Helps Users Hide Personal Data from Their Employer
‘Unfit-Bits’ is a series of machines that help users hide personal data from their employer. For those who belong to certain insurance companies, tracking daily activities through a... [More]
Worker-Reporting Heath Apps - FwdHealth Helps Companies Cut Insurance Costs With Their Workers' Data
SCORE 3.3
Mild 643 Clicks Pub: Jul 18, 14
Worker-Reporting Heath Apps
FwdHealth Helps Companies Cut Insurance Costs With Their Workers' Data
In an effort to cut insurance costs for businesses, this app sends your health and fitness information tracked by other apps and wearable technology to your employer. FwdHealth links up with your... [More]
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