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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,501 more

Incentivized Insurance

Insurance companies invest in consumer health to build relationships

Implications - Insurance companies are offering rewards for consumers who cultivate healthy habits in their personal lives. In doing so, these companies are not only gamifying the pursuit of wellness; they also position themselves as stakeholders in consumer health. By becoming active participants in consumer lives, these brands succeed in building meaningful relationships.
Workshop Question - How could your brand create a stronger relationship with your consumers, such as through something like gamification?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 48 Examples:
108,544 Total Clicks
Date Range:
Jul 14 — Aug 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Health Food Shopping Rewards
Health Food Shopping Rewards
This Insurance Policy Offers Monetary Healthy Eating Incentives
There are lots of things companies do to get their employees to try to live healthier lifestyles, and now insurance policies offering healthy eating incentives is among them. EatRight Rewards is an... MORE
Fitness-Encouraging Games
Fitness-Encouraging Games
The Zombie Game Gets People Healthy While Lowering Insurance Costs
This zombie game helps workers get their 10,000 steps in. Many workplaces are implementing health and wellness programs intended to not only get their employees healthier, but also reduce insurance... MORE
Youth-Rewarding Insurance Apps
Youth-Rewarding Insurance Apps
The Young Driver App Rewards Safe Drivers With Insurance Discounts
Co-Op Insurance recently launched an innovative new smartphone app, called ‘Young Driver’, that is designed to reward young drivers with significantly hefty discounts on their insurance... MORE
Incentivized Insurance Rewards
Incentivized Insurance Rewards
Oscar Health Insurance is Paying Customers for Walking Regularly
In an effort to promote moderate exercise on a daily basis, Oscar Health Insurance is paying customers for every 10,000 steps they take as part of an insurance rewards initiative. Customers based in... MORE
Deceptive Fitness Trackers
Deceptive Fitness Trackers
These Machines Helps Users Hide Personal Data from Their Employer
‘Unfit-Bits’ is a series of machines that help users hide personal data from their employer. For those who belong to certain insurance companies, tracking daily activities through a... MORE
Worker-Reported Health Apps
Worker-Reported Health Apps
FwdHealth Helps Companies Cut Insurance Costs With Their Workers' Data
In an effort to cut insurance costs for businesses, this app sends your health and fitness information tracked by other apps and wearable technology to your employer. FwdHealth links up with your... MORE
Wellness Rewards Programs
Wellness Rewards Programs
HumanaVitality Provides Incentives for Staying Healthy and Active
As if the promise of getting healthy isn’t reward enough through HumanaVitality, this program also promises great prizes to its participants. Designed to help people get and stay healthy, this... MORE

Related Trend Reports & Custom Market Research

Related Examples

Gadget-Insuring Apps
Gadget-Insuring Apps
This Insurance App Offers Pay-As-You-Go Technology Insurance Plans
Automated Auto Insurance Apps
Automated Auto Insurance Apps
The Onsurance App Helps Drivers Continuously Shop for Car Insurance
Comprehensive Driving Score Apps
Comprehensive Driving Score Apps
The Octo U Platform Helps Users Save on Car Insurance Payments
Customized Insurance Apps
Customized Insurance Apps
The 'QuotePad' App Lets Users to Get a Personal Health Insurance Quote
Web-Based Health Insurance Plans
Web-Based Health Insurance Plans
The Ontario Blue Cross Offers an All-Encompassing Online Service
Driving-Focused Insurance Apps
Driving-Focused Insurance Apps
The Ajusto App by Desjardins Insurance Improves Driving Habits
Sentimental Insurance Apps
Sentimental Insurance Apps
The MetLife Infinity App for Insurance Stores Documents and Memories
Convenient Health Insurance Platforms
Convenient Health Insurance Platforms
Blink Health Makes Prescriptions Accessible and Affordable
Photo-Based Insurance Apps
Photo-Based Insurance Apps
'Cover' Has Users Take Photos of the Items They Want Insured
Vibrant Fitness Trackers
Vibrant Fitness Trackers
The Polar A360 Blends Heart Rate Monitoring With a Splash of Color
Comprehensive Life Trackers
Comprehensive Life Trackers
'Vytal' is a Life Tracker That Monitor's a User's Eight Vital Signs
Audio-Enabled Fitness Trackers
Audio-Enabled Fitness Trackers
The 'Moov Now' Provides Real-Time Coaching Feedback
Medical-Grade Fitness Trackers
Medical-Grade Fitness Trackers
Google is Developing Its Own Wearable Health Monitor
Economical Fitness Trackers
Economical Fitness Trackers
The Trasense Wearable Fitness Tracker Retails for Under Twenty Dollars
Wrist-Borne Fitness Trackers
Wrist-Borne Fitness Trackers
The HTC Grip Tracker Was Made In Collaboration With Under Armour
Community Reward Platforms
Community Reward Platforms
PIPs Creates a Smart City Currency for the Social Impact Economy
Rewarding Travel Campaigns
Rewarding Travel Campaigns
Schick's Travel Contest Offers Flights, Drives and Shopping to Winners
Good Samaritan Apps
Good Samaritan Apps
uCiC Helps People Find Out a Situation Without Venturing Out Themselves
Accommodating Loyalty Programs
Accommodating Loyalty Programs
The Expedia+ Travel Loyalty Program Lets You Cross-Collect Rewards
Caregiver-Honoring Apps
Caregiver-Honoring Apps
The Careticker Rewards Platform Redeems Volunteer Support-Givers
Simplistic Fitness Trackers
Simplistic Fitness Trackers
This Sleek and Sophicated Tracking Device Covers the Basics
Driver Assessment Programs
Driver Assessment Programs
CES 2015 Announces GM OnStar Will Start Tracking How Well Drivers Drive
play_circle_filled Rewarding Social Currencies
Rewarding Social Currencies
Chit Aims to Change Social Media with a Tangible Social Currency
Affordable Fitness Trackers
Affordable Fitness Trackers
Movo Wave is a Stylish and Accessibly-Priced Personal Fitness Tracker
Crowdsourced Reward Apps
Crowdsourced Reward Apps
MoPals' Rewards App Provides Incentives to Share Photos, Reviews & Posts
Workout-Converting Game Rewards
Workout-Converting Game Rewards
This Gamified Fitness App Offers In-Game Bonuses for Exercise
Versatile Fitness Bracelets
Versatile Fitness Bracelets
The Garmin vivosmart is a Cross Between a Fitness Tracker & Smartwatch
play_circle_filled Morbid Insurance Commercials
Morbid Insurance Commercials
Dumb Ways to Die Characters Now Promote Empire Life Insurance Co.
Community-Driven Fitness Apps
Community-Driven Fitness Apps
The PumpUp App is Full of Motivational #TeamPumpUp Users
Financial Fitness Incentives
Financial Fitness Incentives
Alfa-Bank Promotes Health and Wealth with its Fitness Banking System
Free Bike Initiatives
Free Bike Initiatives
The City of Gothenburg, Sweden is Giving Bikes to Commuters to Drive Less
Collaborative Health Apps
Collaborative Health Apps
The uMotif is Designed to Give Clinicians Broad Patient Info
play_circle_filled Incentivized Fetch Machines
Incentivized Fetch Machines
GranataPet's Pet Snack Machine Rewards Pets After a Game of Ball
Discount Food Delivery Programs
Discount Food Delivery Programs
The Munchery Plus Plan Aims to Cut Courier Fees for Meals
Snack Shaming Vending Machines
Snack Shaming Vending Machines
An Incentivizing Healthy Vending Machine Tweets Every Purchase Made
Action-Based Loyalty Apps
Action-Based Loyalty Apps
Juengo's Customer Rewards Come from Deeds Rather Than Product Purchases
Incentive-Driven Fitness Apps
Incentive-Driven Fitness Apps
The Fitmob App Makes Workouts More Financially Appealing
Tailored Zombie Game Apps
Tailored Zombie Game Apps
Season Two of the Walking Dead App Adjusts Gameplay Based on Choices
play_circle_filled Combative Discount Apps
Combative Discount Apps
The WarBot App Rewards Play with Discounts
American Student Debt Infographics
American Student Debt Infographics
Students Now Owe $1 trillion, or 6 Percent, of National Debt
Hipster Zombie Games
Hipster Zombie Games
This Highly Addictive Arcade Game Lets You Take on the Hipster Zombies
Urgent Health Care Infographics
Urgent Health Care Infographics
This Chart Details How Important Blood Donation is to World Health
play_circle_filled Parachuting Cat Commercials
Parachuting Cat Commercials
This Hilarious Insurance Ad Shows Flying Cats Skydiving Together
Rewards-Based Biking
Rewards-Based Biking
PleaseCycle Offers an Air Miles-Like Program for Cyclists
Costly Procedure Charts
Costly Procedure Charts
This 'Health & Wealth: Healthcare in the U.S' Infographic is Alarming
Cooperative Insurance Coverage
Cooperative Insurance Coverage
At Friendsurance, Your Friends Cover Small Claims
play_circle_filled Eco Zombie Games
Eco Zombie Games
Plants vs Zombies Resurrects Michael Jackson From the Dead
Hip Supermarkets Jump on Takeout Bandwagon
Hip Supermarkets Jump on Takeout Bandwagon