Insurance companies invest in consumer health to build relationships
Implications - Insurance companies are offering rewards for consumers who cultivate healthy habits in their personal lives. In doing so, these companies are not only gamifying the pursuit of wellness; they also position themselves as stakeholders in consumer health. By becoming active participants in consumer lives, these brands succeed in building meaningful relationships.
Workshop Question - How could your brand create a stronger relationship with your consumers, such as through something like gamification?
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Jul 14 — Aug 16
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