Category
Business
Assisted Conversion
Trend cluster
Category
Incentivized
Insurance
Insurance companies invest in consumer health to build relationships.
3.1
Trend score
Trend
What is the Incentivized Insurance trend?
Incentivized Insurance: Insurance companies are offering rewards for consumers who cultivate healthy habits in their personal lives. In doing so, these companies are not only gamifying the pursuit of wellness; they also position themselves as stakeholders in consumer health. By becoming active participants in consumer lives, these brands succeed in building meaningful relationships.
Trend themes
Themes within the Incentivized Insurance trend
Three behaviours holding the trend together01
Incentivized Wellness
Insurance companies offer rewards to consumers who cultivate healthy habits in their personal lives, leading to opportunities for corporations to implement wellness plans with incentives for employees to live healthier lifestyles.
02
Wearable Technology
Wearable tech tracks individual's health data, which can be shared with employers and insurance companies to personalize healthcare and wellness programs.
03
Gamification
Gamified approaches are used to incentivize people to exercise more, which can be used by businesses to motivate employees to lead healthier lives.
Industry implications
What the Incentivized Insurance trend means for industry
Where the trend changes the playbookFor
Insurance
Insurance companies offer rewards for healthy habits, use wearable tech to personalize healthcare and wellness programs, and tie financial gain to physical activity data.
For
Corporate Wellness
Gamified approaches incentivizing exercise and healthy habits can be applied to corporate wellness programs, helping employers motivate employees to live healthier lives.
For
Wearable Tech
Wearable technology provides data for personalized healthcare and wellness programs, while also allowing for disruptive innovation in the field of fitness and healthcare.
Workshop question
How could your brand create a stronger relationship with your consumers, such as through something like gamification?
Trend signals
Trend signals for Incentivized Insurance
Trend score 3.1 out of 10, from popularity 47%, activity 40%, freshness 8%.
Popularity47%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Incentivized Insurance trend
7 featured examples from Jul 18, 2014 to Aug 17, 2016CategoryLifestyle
Health Food Shopping Rewards
This Insurance Policy Offers Monetary Healthy Eating Incentives
The health insurance industry can develop innovative policies and incentives to encourage healthy eating and reduce premiums.
CategoryTech
Fitness-Encouraging Games
The Zombie Game Gets People Healthy While Lowering Insurance Costs
Corporate wellness programs can use gamification and wearable technology to promote healthier lifestyles and potentially reduce insurance premiums and healthcare costs.
CategoryAutos
Youth-Rewarding Insurance Apps
The Young Driver App Rewards Safe Drivers With Insurance Discounts
Insurance industry can benefit from adopting usage-based models and gamification features to attract and retain young drivers.
CategoryMarketing
Incentivized Insurance Rewards
Oscar Health Insurance is Paying Customers for Walking Regularly
The incentivized insurance rewards program showcases the potential for health insurance companies to differentiate themselves by offering innovative wellness initiatives.
CategoryTech
Deceptive Fitness Trackers
These Machines Helps Users Hide Personal Data from Their Employer
The wearable technology industry can explore the development of privacy-enhancing wearables that allow users to control the sharing of personal data.
CategoryTech
Worker-Reported Health Apps
FwdHealth Helps Companies Cut Insurance Costs With Their Workers' Data
The adoption of worker-reported health apps creates opportunities for healthcare technology companies to develop innovative solutions for tracking and analyzing employee health da…
CategoryLifestyle
Wellness Rewards Programs
HumanaVitality Provides Incentives for Staying Healthy and Active
Disruptive innovation opportunity: Integrating wellness rewards programs within healthcare systems to promote preventive care and healthier lifestyles.
