Social media caters to conscientious user preferences
Implications - As online identity and security become more of an issue, people are becoming increasingly selective with how they use social media. As a result, many social services are adapting to conscientious user styles, offering quick deletion, temporary uses or even content management. This progression speaks to a consumer desire to maintain control over their image within the chaos of the digital age.
Workshop Question - How can your company selectively create a more focused front-facing brand identity in the social media age?
Trend Themes
-
Selective Social — As online identity and security become more of an issue, people are becoming increasingly selective with how they use social media. This progression speaks to a consumer desire to maintain control over their image within the chaos of the digital age.
-
Ephemeral Content — People's increasing concerns about privacy and security are driving the popularity of apps and extensions that allow for self-destructing content, which can arguably help control their online image.
-
Content Removal — Emerging technologies that allow people to delete inappropriate content or hold off sharing it are being developed to ensure privacy and protection online, addressing pressing issues about social media.
Industry Implications
-
Social Media — Social media companies can enhance existing functionalities and develop additional features that cater to conscientious user styles and cater to privacy and identity concerns.
-
Cybersecurity — With people's digital privacy concerns on the rise, cybersecurity companies that specialize in developing apps, plugins, and extensions can benefit from the public's increasing search for tools that can protect them online.
-
Content Moderation — Emerging industries that help monitor, moderate, and analyze digital footprints may gain popularity as people become more conscious of the possible effects of unchecked social media content on their personal and professional lives.
5 Featured, 40 Examples:
73,821 Total Clicks
Date Range:
Sep 14 — Dec 15
Trending:
Mild
Consumer Insight Topics:
