Social media caters to conscientious user preferences
Implications - As online identity and security become more of an issue, people are becoming increasingly selective with how they use social media. As a result, many social services are adapting to conscientious user styles, offering quick deletion, temporary uses or even content management. This progression speaks to a consumer desire to maintain control over their image within the chaos of the digital age.
Workshop Question — How can your company selectively create a more focused front-facing brand identity in the social media age?