Category
Tech
Delegated Interfaces
3.2
Trend score
Trend
What is the Selective Social trend?
Selective Social: As online identity and security become more of an issue, people are becoming increasingly selective with how they use social media. As a result, many social services are adapting to conscientious user styles, offering quick deletion, temporary uses or even content management. This progression speaks to a consumer desire to maintain control over their image within the chaos of the digital age.
Trend themes
Themes within the Selective Social trend
Three behaviours holding the trend together01
Selective Social
As online identity and security become more of an issue, people are becoming increasingly selective with how they use social media. This progression speaks to a consumer desire to maintain control over their image within the chaos of the digital age.
02
Ephemeral Content
People's increasing concerns about privacy and security are driving the popularity of apps and extensions that allow for self-destructing content, which can arguably help control their online image.
03
Content Removal
Emerging technologies that allow people to delete inappropriate content or hold off sharing it are being developed to ensure privacy and protection online, addressing pressing issues about social media.
Industry implications
What the Selective Social trend means for industry
Where the trend changes the playbookFor
Social Media
Social media companies can enhance existing functionalities and develop additional features that cater to conscientious user styles and cater to privacy and identity concerns.
For
Cybersecurity
With people's digital privacy concerns on the rise, cybersecurity companies that specialize in developing apps, plugins, and extensions can benefit from the public's increasing search for tools that can protect them online.
For
Content Moderation
Emerging industries that help monitor, moderate, and analyze digital footprints may gain popularity as people become more conscious of the possible effects of unchecked social media content on their personal and professional lives.
Workshop question
How can your company selectively create a more focused front-facing brand identity in the social media age?
Trend signals
Trend signals for Selective Social
Trend score 3.2 out of 10, from popularity 58%, activity 30%, freshness 8%.
Popularity58%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Selective Social trend
5 featured examples from Sep 19, 2014 to Dec 15, 2015CategoryPop Culture
Inappropriate Content-Monitoring Apps
The Xpire App Helps You Keep Your Digital Footprint Small
The need for secure and private internet experiences creates opportunities for cybersecurity companies to develop advanced privacy solutions.
CategoryTech
Temporary Streaming Apps
The Meerkat App Brings Live-Streaming Video to Twitter
Opportunity for social media platforms to integrate live video streaming capabilities into their platforms
CategoryPop Culture
Ephemeral Email Extensions
This Chrome Plugin Offers Self-Destructing Email for Sensitive Content
Companies in the technology industry can integrate self-destructing email and encrypted messaging features into their platforms to provide enhanced security and privacy to their u…
CategoryTech
Social Encryption Apps
The Facebook Activity Remover Google Chrome Plug-In Keeps Profiles
Social media platforms could benefit from developing more privacy-focused features or partnering with developers to create secure plug-ins like Facebook Activity Remover.
CategoryTech
Content Removal Apps
This App Helps Users Remove Inappropriate Content from Social Media
The social media industry can benefit greatly from the development of content filtering apps, as it can provide better protection for their users' reputations and privacy.
