Given the amount of recent leaks and hacks, internet privacy concerns and minimizing one's digital footprint is on the minds of many. Developed by computer science student Jesse Stauffer, the Xpire app helps people manage their online presence because "first impressions are everything."
Currently a free download on iTunes, Xpire has three distinguishing features. 'Ephemeral Sharing' allows you to post date content via Facebook, Twitter and Tumblr that will automatically delete itself. You can also search past tweets by keyword, so you can clean up your profile for jobs, family or other sensitive viewers. Their smart algorithms also enable them to analyze your digital footprint and give you a Social Score that lets you know how much "potentially risky content" you post.
What Makes This Trend Stand Out
- Internet Privacy Concerns
- Opportunity to develop innovative solutions for managing and minimizing one's digital footprint.
- Ephemeral Sharing
- Disruptive innovation opportunity to create apps that allow for automatic deletion of content on social media platforms.
- Social Score Analysis
- Opportunity to create tools that analyze and provide feedback on individuals' online presence and potential risks.
Sectors Adopting This
- Cybersecurity
- The need for secure and private internet experiences creates opportunities for cybersecurity companies to develop advanced privacy solutions.
- Social Media Management
- Opportunity for social media management platforms to incorporate automatic content deletion features and keyword searching functionalities.
- Digital Reputation Management
- Industry focused on helping individuals and businesses manage and improve their online reputations can utilize social score analysis tools to provide more comprehensive services.
