Vending retail becomes more experiential through non-monetary transactions
Implications - Though hailed for its convenience, vending retail has evolved to become more experiential over time. Swapping traditional monetary transactions for something more activity-based not only aligns the brand in question with core consumer values, such as health and wellness, but also helps consumers achieve their goals. Brands that actively support and incentivize their consumers will succeed in gaining their respect.
Workshop Question - How would you turn your brands offering into an active experience geared toward self-improvement?