Category
Lifestyle
Assisted Choices
Trend cluster
Category
Incentivized
Vending
Vending retail becomes more experiential through non-monetary transactions.
4.5
Trend score
Trend
What is the Incentivized Vending trend?
Incentivized Vending: Though hailed for its convenience, vending retail has evolved to become more experiential over time. Swapping traditional monetary transactions for something more activity-based not only aligns the brand in question with core consumer values, such as health and wellness, but also helps consumers achieve their goals. Brands that actively support and incentivize their consumers will succeed in gaining their respect.
Trend themes
Themes within the Incentivized Vending trend
Three behaviours holding the trend together01
Experiential Vending
Swapping traditional monetary transactions for something more experiential will help align a brand in question with core consumer values and gather consumers' respect.
02
Sustainability Incentivization
Brands can encourage customers to behave in more sustainable ways by incentivizing them with activity-based methods instead of monetary transactions.
03
Interactive Vending Machines
Designing vending stations with interactive features or new types of payment can create experiences that go beyond simple product transactions.
Industry implications
What the Incentivized Vending trend means for industry
Where the trend changes the playbookFor
Vending Machine Manufacturing
Manufacturers should look to incorporate technology or new interactive features in vending stations, exploring payment alternatives that align with the brand's purpose.
For
Sustainability Consulting
Sustainability consultants can work with companies to find interesting ways of encouraging customers to recycle and behave in more sustainable ways through incentivizing them with non-monetary activities.
For
Marketing and Advertising
Marketing and advertising companies can help brands create engaging brand stories by incorporating innovative vending experiences which can showcase the brand's purpose and core values.
Workshop question
How would you turn your brands offering into an active experience geared toward self-improvement?
Trend signals
Trend signals for Incentivized Vending
Trend score 4.5 out of 10, from popularity 83%, activity 44%, freshness 8%.
Popularity83%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Incentivized Vending trend
4 featured examples from Apr 16 to Jul 24, 2015CategorySocial Good
Exercise-Dependendant Water Machines
This Machine Requires Users to Run for Clean Drinking Water
By incorporating interactive features into vending machines, companies can attract more users and provide a unique user experience.
CategoryAutos
Eco Vending Machines
Volkswagen's Think Blue Vending Machine Accepts Old Batteries As Payment
Creating new and innovative ways to reduce carbon footprint and implement sustainable practices within the automobile industry.
CategoryLifestyle
Sweat-Activated Drink Dispensers
Gatorade's Drink Vending Machine Only Serves People Who Sweat
Companies in the beverage industry can explore the potential of incorporating sweat-activated technology in their drink dispensers to make their product more appealing to fitness…
CategoryMarketing
Coffee-Dispensing Crosswalks
This Nescafé Coffee Campaign Bring Strangers Together Via Technology
The food and beverage industry can use technology to engage customers and create unique experiences that drive sales and build brand loyalty.
